PENGARUH CREATIVE EXPERIENCE TERHADAP REVISIT INTENTION WISATAWAN KE WISATA KREATIF KOTA BANDUNG (Survei terhadap Wisatawan yang Berkunjung ke Saung Angklung Udjo)

Mohammad Alfarisi, - (2022) PENGARUH CREATIVE EXPERIENCE TERHADAP REVISIT INTENTION WISATAWAN KE WISATA KREATIF KOTA BANDUNG (Survei terhadap Wisatawan yang Berkunjung ke Saung Angklung Udjo). S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh creative experience yang terdiri dari interaction, learning, escape, dan involvement terhadap revisit intention di Saung Angklung Udjo pada periode pandemi Covid-19. Dengan metode penelitian kuantitatif dan jumlah sampel sebanyak 110 responden yang terdiri dari konsumen yang melakukan kunjungan selama masa pandemi 2022 (Januari-Maret). Teknik analisis yang digunakan dalam penelitian ini adalah teknik analisis jalur (path analysis). Berdasarkan hasil penelitian ini didapatkan hasil bahwa secara simultan creative experience memiliki pengaruh yang signifikan terhadap revisit intention. Secara parsial, ketiga dimensi creative experience yaitu interaction, escape, dan involvement memiliki pengaruh yang signifikan terhadap revisit intention, tetapi ditemukan satu dimensi yang tidak memiliki pengaruh yang signifikan yaitu learning terhadap revisit intention. Pada variabel creative experience seluruh dimensi memiliki penilaian yang sama rata sebesar 25%, hasil tanggapan responden terhadap revisit intention di Saung Angklung Udjo berada di kategori tinggi, lalu pada variabel revisit intention mayoritas pengunjung lebih tertarik untuk merekomendasikan (recommend it to other). Berdasarkan hasil penelitian yang telah dilakukan maka dapat ditarik kesimpulan bahwa terdapat pengaruh antara creative experience terhadap revisit intention di Saung Angklung Udjo. Kata Kunci : Creative Experience, Revisit Intention, dan Saung Angklung Udjo ABSTRACT Mohammad Alfarisi 1800735 "INFLUENCE OF CREATIVE EXPERIENCE ON REVISIT INTENTION TO CREATIVE TOURISM IN BANDUNG CITY" (Survey of Tourists Visiting Saung Angklung Udjo) under the guidance of Dr. Bambang Widjajanta, MM and Rijal Khaerani, S.Si., M.Stat. This study aims to analyze the effect of creative experience consisting of interaction, learning, escape, and involvement on revisit intention at Saung Angklung Udjo during the Covid-19 pandemic period. With quantitative research methods and a total sample of 110 respondents consisting of consumers who made visits during the 2022 pandemic (January-March). The analytical technique used in this research is path analysis technique. Based on the results of this study, it was found that simultaneously creative experience had a significant influence on revisit intention. Partially, the three dimensions of creative experience , namely interaction, escape, and involvement have a significant influence on revisit intention, but one dimension that does not have a significant influence is learning on revisit intention. All creative experience dimensions have an equal rating of 25%, then the respondents' responses to revisit intention at Saung Angklung Udjo are in the high category, then on the revisit intention majority of visitors are more interested in recommending (recommend it to other). Based on the results of the research that has been done, it can be concluded that there is an influence between creative experience on revisit intention at Saung Angklung Udjo. Keywords: Creative Experience, Revisit Intention, and Saung Angklung Udjo

Item Type: Thesis (S1)
Uncontrolled Keywords: Creative Experience, Revisit Intention, Saung Angklung Udjo
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: Mohammad Alfarisi
Date Deposited: 27 Jun 2022 03:04
Last Modified: 27 Jun 2022 03:04
URI: http://repository.upi.edu/id/eprint/73569

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