STRATEGI PENGEMBANGAN BISNIS DALAM UPAYA PENINGKATAN VOLUME PENJUALAN PADA PRIMA RATU CATERING PURWAKARTA

Haifa Ilma Amala, - (2021) STRATEGI PENGEMBANGAN BISNIS DALAM UPAYA PENINGKATAN VOLUME PENJUALAN PADA PRIMA RATU CATERING PURWAKARTA. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu

Abstract

The purpose of this research is to analyze and describe internal factors and external factors that can affect the determination of business development strategies at Prima Ratu Catering. The methodology used is descriptive quantitative using interviews and questionnaires to be analyzed using SWOT analysis. Based on the results of the SWOT analysis, Prima Ratu Catering has 7 strengths, 3 weaknesses, 4 opportunities and 4 threats. Analyzed using the IFE Matrix with a total score of 2.68, the EFE Matrix of 2.76, the position of the IE Matrix in cell V, namely Growth & Stability and resulted in 6 alternative strategies for Prima Ratu Catering to develop its business in an effort to increase sales volume. Keywords: Development strategy; SWOT analysis; EFE Matrix; IFE Matrix; IEMatrix; QSPM

Item Type: Thesis (S1)
Uncontrolled Keywords: Strategi pengembangan;Analisis SWOT; Matriks EFE; Matriks IFE; Matriks IE; QSPM
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
Depositing User: Haifa Ilma Amala
Date Deposited: 03 Nov 2021 04:37
Last Modified: 03 Nov 2021 04:37
URI: http://repository.upi.edu/id/eprint/69362

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