STUDI KELAYAKAN BISNIS PADA ROADWAY 88 COFFEE

    Allya Najhan Rahmalia, - (2021) STUDI KELAYAKAN BISNIS PADA ROADWAY 88 COFFEE. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk mengetahui kelayakan bisnis pada Roadway 88
    Coffee yang ditinjau dari seluruh aspek kelayakan bisnis yaitu aspek hukum, aspek
    pasar dan pemasaran, aspek keuangan. Aspek teknis, aspek manajemen, aspek
    sosial ekonomi, dan aspek lingkungan. Metode analisis yang digunakan mix
    method dengan jenis deskriptif. Tekinik pengambilan data menggunkan
    wawancara, observasi, dokumentasi dan kuesioner. Populasi penelitian ini adalah
    pemilik Rodway 88 Coffee dan konsumen, serta sampel yang diambil sejumlah 70
    orang konsumen Roadway 88 Coffee. Hasil penelitian menunjukkan Roadway 88
    Coffee pada aspek pasar dan pemasaran, aspek teknis, aspek manajemen, aspek
    sosial ekonomi, dan aspek lingkungan dapat dikatakan sudah layak, sedangkan pada
    aspek hukum dan aspek keuangan masih belum layak dijalankan. Pada aspek
    keuangan didapatkan hasil payback period 6,5, net present value – Rp. 64.630.932,
    dan profitability index 0,15.

    This study aims to determine the business feasibility of Roadway 88 Coffee in
    terms of all aspects of business feasibility, namely legal aspects, market and
    marketing aspects, financial aspects. Technical aspects, management aspects,
    socio-economic aspects, and environmental aspects. The analytical method used is
    a mixed method with descriptive type. Data collection techniques using interviews,
    observation, documentation and questionnaires. The population of this research is
    the owners of Rodway 88 Coffee and consumers, and the samples taken are 70
    consumers of Roadway 88 Coffee. The results showed that Roadway 88 Coffee in the market and marketing aspects, technical aspects, management aspects, socio-economic aspects, and environmental aspects can be said to be feasible, while the legal and financial aspects are still not feasible. In the financial aspect, the payback period is 6.5, net present value – Rp. 64,630,932, and profitability index 0.15.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Uncontrolled Keywords: Business feasibility study, Roadway 88 Coffee
    Subjects: G Geography. Anthropology. Recreation > GT Manners and customs
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering
    Depositing User: Allya Najhan Rahmalia
    Date Deposited: 29 Oct 2021 06:09
    Last Modified: 29 Oct 2021 06:09
    URI: http://repository.upi.edu/id/eprint/69027

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