Rohaeni, - (2021) KONTEN PLASTIC WASTE ISSUE DAN MINAT MENGURANGI PENGGUNAAN PLASTIK (Studi Deskriptif Kuantitatif pada Pengikut Akun Instagram @iddkp). S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini dilakukan dengan mempertimbangkan pentingnya minat untuk mengurangi penggunaan plastik di masyarakat sebagai upaya meminimalisasi permasalahan sampah plastik yang telah terjadi secara global. Instagram sebagai media sosial populer di kalangan masyarakat dianggap dapat mempengaruhi khalayak dengan paparan kontennya. Mengacu pada teori stimulus-organism-respons (S-O-R), stimulus tertentu yang diterima khlayak diharapkan dapat memicu respons tertentu sesuai dengan stimulus yang didapatkan. Tujuan penelitian ini adalah untuk mengetahui apakah terdapat pengaruh antara konten plastic waste issue (X), yang dilihat dari keempat sub variabel isi pesan, struktur pesan, format pesan, dan sumber pesan terhadap minat mengurangi penggunaan plastik (Y). Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan studi korelasional, serta instrumen penelitian berupa kuesioner menggunakan teknik simple random sampling dengan jumlah sampel 100 responden pengikut akun instagram @iddkp. Hasil penelitian ini menunjukkan bahwa konten plastic waste issue berpengaruh terhadap minat mengurangi penggunaan plastik. Namun, sub variabel sumber pesan secara parsial tidak berpengaruh signifikan. Sub variabel isi pesan, struktur pesan, format pesan masing-masing memiliki nilai signifikansi 0.000, 0.000, 0.001, sedangkan sumber pesan tidak berpengaruh dengan nilai signifikansi 0.700. Sementara secara simultan konten plastic waste issue berpengaruh signifikan terhadap minat mengurangi penggunaan plastik dengan nilai koefisien determinasi 77,7%, sisanya dipengaruhi oleh faktor lain yang tidak diteliti oleh peneliti atau dapat diartikan variabel lain selain konten plastic waste issue yang dapat mempengaruhi minat mengurangi penggunaan plastik. Kata Kunci: Konten, Plastic Waste Issue, Instagram, Minat Mengurangi Penggunaan Plastik. This research was conducted by considering the importance of interest in reducing the use of plastic in society as an effort to minimize the problem of plastic waste that has occurred globally. Instagram as a popular social media among the public is considered to be able to influence the audience with exposure to its content. Referring to the stimulus-organism-response (S-O-R) theory, certain stimuli received by the public are expected to trigger certain responses according to the stimulus obtained. The purpose of this study was to determine whether there is an influence between the content of the plastic waste issue (X), which is seen from the four sub-variables of message content, message structure, message format, and message source on interest in reducing plastic use (Y). This study uses a quantitative approach with descriptive methods and correlational studies, as well as a research instrument in the form of a questionnaire using a simple random sampling technique with a sample of 100 respondents who are followers of the @iddkp Instagram account. The results of this study indicate that the content of the plastic waste issue affects the interest in reducing the use of plastic. However, the message source sub variable partially has no significant effect. The sub-variables of message content, message structure, message format each have a significance value of 0.000, 0.000, 0.001, while the message source has no effect with a significance value of 0.700. Meanwhile, simultaneously the content of the plastic waste issue has a significant effect on the interest in reducing the use of plastic by having a coefficient of determination of 77.7%, the rest is influenced by other factors not examined by researchers or can be interpreted as variables other than the content of the plastic waste issue that can affect the interest in reducing plastic usage. Keywords: Content, Plastic Waste Issue, Instagram, Interest in Reducing Plastic Use.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Konten, Plastic Waste Issue, Instagram, Minat Mengurangi Penggunaan Plastik. |
| Subjects: | H Social Sciences > HE Transportation and Communications L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi |
| Depositing User: | Rohaeni |
| Date Deposited: | 13 Sep 2021 07:04 |
| Last Modified: | 13 Sep 2021 07:04 |
| URI: | http://repository.upi.edu/id/eprint/66446 |
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