PENGARUH TOURIST EXPERIENCE TERHADAP BEHAVIORAL INTENTION: Survei terhadap wisatawan yang berkunjung ke The Lodge Maribaya

Marisya Istiani, - (2020) PENGARUH TOURIST EXPERIENCE TERHADAP BEHAVIORAL INTENTION: Survei terhadap wisatawan yang berkunjung ke The Lodge Maribaya. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Marisya Istiani, 1608008, “Pengaruh Tourist Experience Terhadap Behavioral Intention” (Survei terhadap wisatawan The Lodge Maribaya). Penelitian ini bertujuan untuk mengetahui pengaruh tourist experience terhadap behavioral intention di The Lodge Maribaya. Metode penelitian yang digunakan adalah deskriptif verifikatif. Adapun teknik pengumpulan data yang digunakan adalah melalui google form. Populasi dari penelitian ini adalah wisatawan yang sudah berkunjung ke The Lodge Maribaya. Teknik pengambilan sempel berdasarkan systematic random sampling diperoleh sempel sebanyak 150 responden. Analisis statistik yang digunakan dalam penelitian ini adalah teknik analisis regresi berganda dengan bantuan aplikasi SPSS 25 for Windows. Skala yang digunakan adalah skala likert. Berdasarkan pengujian diperoleh hasil secara simultan tourist experience berpengaruh signifikan terhadap behavioral intention. Hasil penelitian ini menunjukkan bahwa tingkat tourist experience berada dikategori tinggi dan tingkat behavioral intention berada dikategori tinggi. Serta tourist experience berpengaruh positif terhadap behavioral intention. Secara parsial, terdapat dua dimensi yakni sensory, dan intellectual berpengaruh signifikan terhadap behavioral intention. Sedangkan dua dimensi lainnya yakni affective dan relational tidak memiliki pengaruh yang signifikan terhadap behavioral intention. Marisya Istiani, 1608008, “The Effect of Tourist Experience on Behavioral Intention” (Survey to tourist in The Lodge Maribaya) This study aims to figure out the effect of tourist experience on behavioral intention in The Lodge Maribaya. The research method used is descriptive verification. Data technique that use for this research is google form. Population of this study were tourists who have visited The Lodge Maribaya. The sampling technique was based on systematic random sampling of 150 respondents. Statistical analysis used in this research is multiple regression analysis techniques with SPSS 25 for Windows application. This research scale use the Likert scale. Based on the test, it was found that the simultaneous tourist experience had a significant effect on behavioral intention. Results of this study indicate that the level of tourist experienve is in the high category and behavioral intention is in the high category. And tourist experience has a positive effect on behavioral intention. Partially, the twodimensions, namely sensory, and intellectual have a significant effect on behavioral intention. While the other two dimensions namely affective and relational do not have a significant effect on behavioral intention.

Item Type: Tugas Akhir,Skripsi,Tesis,Disertasi (S1)
Uncontrolled Keywords: Tourist Experience, Behavioral Intention, The Lodge Maribaya
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: Marisya Istiani
Date Deposited: 29 Mar 2021 03:06
Last Modified: 29 Mar 2021 03:06
URI: http://repository.upi.edu/id/eprint/60053

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