TINDAK TUTUR ILOKUSI DALAM VIDEO PRESENTASI PELUNCURAN PRODUK MOBIL HYUNDAI MOTOR: KAJIAN PRAGMATIK

    Zihan Fauzia, - (2020) TINDAK TUTUR ILOKUSI DALAM VIDEO PRESENTASI PELUNCURAN PRODUK MOBIL HYUNDAI MOTOR: KAJIAN PRAGMATIK. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    This research discussed illocutionary speech acts in a presentation video on the launch of
    Hyundai Motor’s car products. This research aimed to identify and describe speech act
    forms, speech act strategies, and speech markers in a presentation video on the launch of
    Hyundai Motor’s car products. This research was conducted because Korean Language
    Education students, especially those who took KSP (Korean for Specific Purpose)
    concentrations, encountered difficulties when delivering a presentation using Korean. The
    method used in this research was descriptive qualitative by collecting data in the form of
    speaker's illocutionary speech in Hyundai Motor’s car product presentation, identifying
    speech types, markers, and strategies, and then describing them descriptively. The assertive
    speech acts were found the most often in this research. Assertive speech acts were the most
    important speech acts used in product launch presentation activities because they expressed
    the advantages or information on the features of the products being offered. Speech context
    played an important role in identifying speech acts in this research.

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    Official URL: http://repository.upi.edu;
    Item Type: Thesis (S1)
    Uncontrolled Keywords: illocutionary speech acts, speech act strategies, speech markers, presentation
    Subjects: L Education > L Education (General)
    P Language and Literature > P Philology. Linguistics
    Divisions: Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa Korea
    Depositing User: Zihan Fauzia
    Date Deposited: 03 Nov 2020 06:02
    Last Modified: 03 Nov 2020 06:02
    URI: http://repository.upi.edu/id/eprint/57370

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