ANALISIS FAKTOR-FAKTOR DETERMINAN LENGTH OF STAY WISATAWAN DI KOTA BANDUNG

Aldian Sidiq, - (2020) ANALISIS FAKTOR-FAKTOR DETERMINAN LENGTH OF STAY WISATAWAN DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Length of stay merupakan salah satu aspek penting dalam pariwisata. Length of stay menunjukkan kualitas berwisata para wisatawan. Semakin panjang length of stay wisatawan, maka akan semakin banyak dampak positif yang diterima berbagai aspek, misalnya penambahan pendapatan masyarakat lokal, pola interaksi yang terbentuk antara interaksi wisatawan, manfaat bagi perencanaan dan pengelolaan manajemen, dan lain-lain. Berdasarkan data yang telah didapat, Kota Bandung memiliki rata-rata length of stay wisatawan yang relatif pendek. Oleh karena itu, peneliti melakukan penelitian yang menganalisis apa saja faktor yang menjadi pengaruh terhadap length of stay wisatawan di Kota Bandung. Kuesioner penelitian disebar kepada 500 responden baik secara langsung maupun melalui google form. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Regresi Binomial Negatif. Dari 19 butir indikator yang diteliti, ditemukan hasil bahwa latar belakang pendidikan dan kualitas akomodasi menjadi faktor yang berpengaruh secara signifikan terhadap length of stay wisatawan di Kota Bandung. Berdasarkan temuan yang telah diperoleh tersebut, diharapkan agar dapat menjadi bahan masukkan bagi berbagai pihak, baik akademisi maupun manajemen. Length of stay is one of the most essential aspects of tourism. Length of stay shows the quality of how the tourists do when it comes to tourism. The longer tourists’ length of stay, the more positive impact will be received, as follows the increment of local income, social interaction pattern between tourists, advantages for management planning and organizing, etc. According to the fact, Bandung does not possess long tourists' length of stay. Therefore, this research aims to analyze the determinant factors of tourists’ length of stay in Bandung. The questionnaire was distributed to 500 respondents directly in Bandung and by google form. This research used a quantitative approach and analyzed with Negative Binomial Regression. Among these 19 indicators, this research found that educational background and quality of accommodation only that give a significant impact on tourists' length of stay in Bandung. According to the findings, hopefully, this research will provide insight into any individual such as academic or management.

Item Type: Thesis (S1)
Additional Information: No panggil : S MRL ALD a-2020; NIM : 1602420
Uncontrolled Keywords: Wisatawan, Length of Stay, Regresi Binomial Negatif
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
Depositing User: Aldian Sidiq
Date Deposited: 07 Sep 2020 06:31
Last Modified: 07 Sep 2020 06:31
URI: http://repository.upi.edu/id/eprint/52507

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