PENGARUH KUALITASPRODUK TERHADAP KEPUTUSAN PEMBELIAN SUZUKI SATRIA FU150 : Survey Terhadap Komunitas Suzuki Satria FU150 Club Bandung

    Teo Rizky Firdaus, - (2018) PENGARUH KUALITASPRODUK TERHADAP KEPUTUSAN PEMBELIAN SUZUKI SATRIA FU150 : Survey Terhadap Komunitas Suzuki Satria FU150 Club Bandung. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Di Indonesia ada beberapa perusahaan besar sepeda motor seperti Honda, Yamaha, Suzuki, dan
    yang lainnya. perusahaan berlomba-lomba dalam memenuhi permintaan pasar dengan menyediakan
    berbagai varian yang cocok untuk memenuhi kebutuhan dalam perubahan gaya hidup anak muda yang
    suka akan sepeda motor sport Permasalahan yang terjadi dalam penelitian ini adalah rendahnya keputusan
    pembelin Suzuki Satria FU150 di kota Bandung. Penelitian ini bertujuan untuk mengetahui gambaran
    mengenai kualitas produk, keputusan pembelian, dan mengetahui seberapa pengaruh kualitas produk
    terhadap keputusan pembelian sepeda motor Suzuki Satria FU150. Penelitian ini menggunakan metode
    explanatory survey dengan waktu yang digunakan pada penelitian ini adalah cross sectional method.
    Populasi yang diteliti adalah anggota komunitas Suzuki Satria FU150 Club Bandung. Sementara itu
    teknik pengumpulan data dari penelitian ini adalah Studi kepustakaan, dan angket.Teknik penarikan
    sampel yang digunakan adalah teknik sampel jenuh dengancara menarik sampel secara keseluruhan, dan
    jumlah sampel yang diambil sebesar 80 responden. Teknik analisis data menggunakan analisis regresi
    linear sederhana. Hasil penelitian menunjukan bahwa kualitas produk dari Sepeda motor Suzuki Satria
    FU150 termasuk pada kategori tinggi, sedangkan keputusan pembelian dari motor Suzuki Satria FU150
    termasuk pada kategori tinggi berdasarkan uji hipotesis yang sudah dilakukan menunjukan bahwa kualitas
    produk memiliki pengaruh yang signifikan terhadap keputusan pembelian. Saran bagi perusahaan
    diharapkan lebih meningkatkan pelayanan dalam segi garansi dan servis, sehingga dapat
    membuat kenyamanan bagi konsumen. Agar konsumen merasa bangga dan puas dengan merek
    dari Suzuki itu sendiri.
    ;---In Indonesia there are several large motorcycle companies such as Honda, Yamaha, Suzuki and
    others. Companies are competing to meet market demand by providing various variants that are suitable
    to meet the consumers needs of lifestyle changes for young people who like motor sport. The problem that
    occurs in this study is the low purchase decision of the Suzuki Satria FU150 in Bandung. This study aims
    to determine the description of quality product, purchasing decisions, and find out how the influence of
    quality product on purchasing decisions of Suzuki Satria FU150 motorbikes. This study uses the
    explanatory survey method with the time used in this study is a cross sectional method. The population
    studied was a member of the Suzuki Satria FU 150 Club Bandung community. Meanwhile data collection
    techniques from this study are library studies, questionnaires, field research by making direct
    observations to the object being targeted. The sampling technique used is a saturated sample technique
    by attracting the overall sample, and the number of samples taken is 80 respondents. The data analysis
    technique uses normalititest, correlation analysis, simple linear regression analysis and the hypothesis
    test is T test using spss software. The results showed that the quality products and purchase decesion
    onSuzuki Satria Motorcycle FU150is under the high category,the correlation calculation show that
    quality product variable have a positif. Relation under a high clarification with purchase decision. The
    results under this study show that quality product performance affect purchase decision at 49.8% . from
    the result under hypotesist test can be know that quality product have a positive effect toward decesion.
    The author advises companies to further improve service in terms of warranty and service, so that it can
    make consumers loyality. So that consumers feel proud and satisfied with the brand from Suzuki.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: No. Panggil : S PEM TEO p-2018; Nama Pembimbing : I. Vanessa Gaffar, II. Mokh. Adib Sultan; NIM : 1405708.
    Uncontrolled Keywords: Kualitas Produk, Keputusan Pembelian, Sepeda Motor, Suzuki, Product Quality, Purchase Decision, Motorcycle, Suzuki
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan)
    Depositing User: Ryan Taufiq Qurrohman
    Date Deposited: 10 Feb 2020 04:10
    Last Modified: 10 Feb 2020 04:10
    URI: http://repository.upi.edu/id/eprint/46251

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