PENGARUH KUALITASPRODUK TERHADAP KEPUTUSAN PEMBELIAN SUZUKI SATRIA FU150 : Survey Terhadap Komunitas Suzuki Satria FU150 Club Bandung

Teo Rizky Firdaus, - (2018) PENGARUH KUALITASPRODUK TERHADAP KEPUTUSAN PEMBELIAN SUZUKI SATRIA FU150 : Survey Terhadap Komunitas Suzuki Satria FU150 Club Bandung. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Di Indonesia ada beberapa perusahaan besar sepeda motor seperti Honda, Yamaha, Suzuki, dan
yang lainnya. perusahaan berlomba-lomba dalam memenuhi permintaan pasar dengan menyediakan
berbagai varian yang cocok untuk memenuhi kebutuhan dalam perubahan gaya hidup anak muda yang
suka akan sepeda motor sport Permasalahan yang terjadi dalam penelitian ini adalah rendahnya keputusan
pembelin Suzuki Satria FU150 di kota Bandung. Penelitian ini bertujuan untuk mengetahui gambaran
mengenai kualitas produk, keputusan pembelian, dan mengetahui seberapa pengaruh kualitas produk
terhadap keputusan pembelian sepeda motor Suzuki Satria FU150. Penelitian ini menggunakan metode
explanatory survey dengan waktu yang digunakan pada penelitian ini adalah cross sectional method.
Populasi yang diteliti adalah anggota komunitas Suzuki Satria FU150 Club Bandung. Sementara itu
teknik pengumpulan data dari penelitian ini adalah Studi kepustakaan, dan angket.Teknik penarikan
sampel yang digunakan adalah teknik sampel jenuh dengancara menarik sampel secara keseluruhan, dan
jumlah sampel yang diambil sebesar 80 responden. Teknik analisis data menggunakan analisis regresi
linear sederhana. Hasil penelitian menunjukan bahwa kualitas produk dari Sepeda motor Suzuki Satria
FU150 termasuk pada kategori tinggi, sedangkan keputusan pembelian dari motor Suzuki Satria FU150
termasuk pada kategori tinggi berdasarkan uji hipotesis yang sudah dilakukan menunjukan bahwa kualitas
produk memiliki pengaruh yang signifikan terhadap keputusan pembelian. Saran bagi perusahaan
diharapkan lebih meningkatkan pelayanan dalam segi garansi dan servis, sehingga dapat
membuat kenyamanan bagi konsumen. Agar konsumen merasa bangga dan puas dengan merek
dari Suzuki itu sendiri.
;---In Indonesia there are several large motorcycle companies such as Honda, Yamaha, Suzuki and
others. Companies are competing to meet market demand by providing various variants that are suitable
to meet the consumers needs of lifestyle changes for young people who like motor sport. The problem that
occurs in this study is the low purchase decision of the Suzuki Satria FU150 in Bandung. This study aims
to determine the description of quality product, purchasing decisions, and find out how the influence of
quality product on purchasing decisions of Suzuki Satria FU150 motorbikes. This study uses the
explanatory survey method with the time used in this study is a cross sectional method. The population
studied was a member of the Suzuki Satria FU 150 Club Bandung community. Meanwhile data collection
techniques from this study are library studies, questionnaires, field research by making direct
observations to the object being targeted. The sampling technique used is a saturated sample technique
by attracting the overall sample, and the number of samples taken is 80 respondents. The data analysis
technique uses normalititest, correlation analysis, simple linear regression analysis and the hypothesis
test is T test using spss software. The results showed that the quality products and purchase decesion
onSuzuki Satria Motorcycle FU150is under the high category,the correlation calculation show that
quality product variable have a positif. Relation under a high clarification with purchase decision. The
results under this study show that quality product performance affect purchase decision at 49.8% . from
the result under hypotesist test can be know that quality product have a positive effect toward decesion.
The author advises companies to further improve service in terms of warranty and service, so that it can
make consumers loyality. So that consumers feel proud and satisfied with the brand from Suzuki.

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Official URL: http://repository.upi.edu
Item Type: Thesis (S1)
Additional Information: No. Panggil : S PEM TEO p-2018; Nama Pembimbing : I. Vanessa Gaffar, II. Mokh. Adib Sultan; NIM : 1405708.
Uncontrolled Keywords: Kualitas Produk, Keputusan Pembelian, Sepeda Motor, Suzuki, Product Quality, Purchase Decision, Motorcycle, Suzuki
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan)
Depositing User: Ryan Taufiq Qurrohman
Date Deposited: 10 Feb 2020 04:10
Last Modified: 10 Feb 2020 04:10
URI: http://repository.upi.edu/id/eprint/46251

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