Wida Ulfah Mufidah, - (2018) ANALISIS TINGKAT KEPENTINGAN DAN KINERJA PRODUK WISATA DI KAMPUNG GAJAH WONDERLAND. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Produk wisata merupakan komponen yang memegang peranan penting terhadap perkembangan wisata di Kampung Gajah Wonderland. Terdapat tiga indikator produk wisata yaitu atraksi, fasilitas, dan aksesibilitas. Penelitian ini bertujuan untuk menganalisis tingkat kepentingan dan tingkat kinerja produk wisata di Kampung Gajah Wonderland berdasarkan penilaian pengunjung. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif, melalui cara penelitian menggunakan kuesioner. Populasi dalam penelitian ini yaitu semua pengunjung yang datang ke Kampung Gajah Wonderland. Sedangkan sampel yang diambil sebanyak 100 responden dengan menggunakan teknik accidential sampling. Teknik analisis data yang digunakan adalah metode Important-Performance Analysis yang menghasilkan Diagram Kartesius yang memiliki 4 kuadran dengan skala prioritas. Berdasarkan hasil penelitian ini, didapatkan upaya peningkatan kinerja khususnya pada aspek aksesibilitas dan fasilitas wisata yang dinilai penting oleh pengunjung tetapi memiliki kinerja yang cukup. Sedangkan pada atraksi wisata sebagai produk inti dinilai rendah kepentingannya oleh pengunjung. Sehingga hal ini memberikan implikasi kepada pengelola untuk melakukan re-branding atau mengubah nama kawasan dengan penyesuaian terhadap produk wisata yang ditawakan. ;---Tourism products are component that held important role in the development of tourism at Kampung Gajah Wonderland. There are three indicators of tourism products: attractions, facilities, and accessibility. This study aims to analyze the level of importance and performace of tourism product in Kampung Gajah Wonderland based on visitor ratings. This research uses descriptive method quantitative approach, by means of research using questionnaires. The population in this study is visitors who visit Kampung Gajah Wonderland. While samples were taken 100 respondents using accidental sampling techniques. Data analysis technique used is the Importance-Performance Analysis method, which produces a Cartesian Diagram that has four quadrants with priority scale. Based on the results of this study, it was found that effort were made to improve performance, especially in terms of accessibility and tourist facilities which were considered important by a visitors but had sufficient performance. While the tourist attraction as a core product is considered low in importance by visitors. So this has implications to the manager for re-branding or changing the name of the area with adjustments to the offered tousist products.
| Item Type: | Thesis (S1) |
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| Additional Information: | No. panggil : S MRL WID a-2018; Pembimbing : I. Wanjat Kastolani, II. Fitri Rahmafitria; NIM : 1204536. |
| Uncontrolled Keywords: | Kampung Gajah Wonderland, Produk Wisata, Importance-Performance Analysis, Kampung Gajah Wonnderland, Tourism Product, Importance-Performance Analysis |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HV Social pathology. Social and public welfare H Social Sciences > HX Socialism. Communism. Anarchism |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | YUSUP REZA ADITYA HARDIAN |
| Date Deposited: | 13 Feb 2020 07:45 |
| Last Modified: | 13 Feb 2020 07:45 |
| URI: | http://repository.upi.edu/id/eprint/44702 |
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