HUBUNGAN ANTARA TIPE KEPRIBADIAN BIG FIVE DENGAN LOYALITAS KONSUMEN BAKSO DI KOTA BANDUNG

Vinska, Apriliawati (2018) HUBUNGAN ANTARA TIPE KEPRIBADIAN BIG FIVE DENGAN LOYALITAS KONSUMEN BAKSO DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

[thumbnail of S_PSI_1103313_Title.pdf] Text
S_PSI_1103313_Title.pdf

Download (359kB)
[thumbnail of S_PSI_1103313_Abstract.pdf] Text
S_PSI_1103313_Abstract.pdf

Download (213kB)
[thumbnail of S_PSI_1103313_Table_of_content.pdf] Text
S_PSI_1103313_Table_of_content.pdf

Download (223kB)
[thumbnail of S_PSI_1103313_Chapter1.pdf] Text
S_PSI_1103313_Chapter1.pdf

Download (347kB)
[thumbnail of S_PSI_1103313_Chapter2.pdf] Text
S_PSI_1103313_Chapter2.pdf
Restricted to Staf Perpustakaan

Download (455kB)
[thumbnail of S_PSI_1103313_Chapter3.pdf] Text
S_PSI_1103313_Chapter3.pdf

Download (548kB)
[thumbnail of S_PSI_1103313_Chapter4.pdf] Text
S_PSI_1103313_Chapter4.pdf
Restricted to Staf Perpustakaan

Download (359kB)
[thumbnail of S_PSI_1103313_Chapter5.pdf] Text
S_PSI_1103313_Chapter5.pdf

Download (279kB)
[thumbnail of S_PSI_1103313_Bibliography.pdf] Text
S_PSI_1103313_Bibliography.pdf

Download (413kB)
[thumbnail of S_PSI_1103313_Appendix.pdf] Text
S_PSI_1103313_Appendix.pdf
Restricted to Staf Perpustakaan

Download (1MB)
Official URL: http://repository.upi.edu

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara tipe kepribadian big five dengan loyalitas konsumen bakso di kota Bandung. Metode penelitian yang digunakan yaitu metode penelitian kuantitatif. Desain penelitian yang digunakan adalah desain penelitian korelasional dengan teknik analisis pearson product moment. Sampel dalam penelitian ini berjumlah 318 orang. Pengambilan sampel dilakukan dengan teknik simple random sampling. Data diperoleh melalui kuesioner Big Five Inventory (BFI) yang dikembangkan oleh John, Nauman & Soto (2008) dan diadaptasi oleh Reza, A. (2015), sedangkan untuk kuesioner Loyalitas Konsumen dikembangkan oleh peneliti (2017) berdasarkan teori loyalitas Griffin (dalam Foster, 2008). Hasil penelitian menunjukkan bahwa tipe kepribadian openness (0.586), conscientiousness (564), extraversion (416), agreeableness (444) dan neuroticism (689) berkorelasi dengan loyalitas konsumen bakso di kota Bandung. Penelitian ini merekomendasikan kepada pihak pengusaha bakso untuk melakukan strategi-strategi bisnis yang bertujuan untuk meningkatkan loyalitas para konsumennya berdasarkan pada karakteristik dari masing-masing tipe kepribadian konsumen.;---This study aims to determine the relationship between the big five personality and consumer loyalty of Bakso in Bandung. The research method used is quantitative research method. The research design used is correlational research design with pearson product moment technique. The determination of subject (N=318) in this research used simple random sampling technique. Data obtained by Big Five Inventory (BFI) questionnaire developed by John, Nauman & Soto (2008) and adapted by Reza, A. (2015), while for the Consumer Loyalty questionnaire developed by researchers (2017) based on Griffin loyalty theory (Foster, 2008). The results show that personality type of openness (0.586), conscientiousness (564), extraversion (416), agreeableness (444) and neuroticism (689) correlated with consumer loyalty of Bakso in Bandung. This research is aimed at the entrepreneurs to conduct business strategies aimed at increasing the loyalty of their consumer based on each type of consumer personality.

Item Type: Tugas Akhir,Skripsi,Tesis,Disertasi (S1)
Additional Information: No. Panggil : S PSI VIN h-2018; Pembimbing : I. Ita Juwitaningrum, II. Anastasia; NIM. : 1103313.
Uncontrolled Keywords: Tipe kepribadian big five, loyalitas konsumen, big five personality, consumer loyalty.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Pendidikan > Program Studi Psikologi
Depositing User: Isma Anggini Saktiani
Date Deposited: 14 May 2019 07:45
Last Modified: 14 May 2019 07:45
URI: http://repository.upi.edu/id/eprint/34916

Actions (login required)

View Item View Item