Pengaruh Sustainable Tourism Development Terhadap Kepuasan Wisatawan di Saung Angklung Udjo, 2017

Juandi, Viska Septiani (2017) Pengaruh Sustainable Tourism Development Terhadap Kepuasan Wisatawan di Saung Angklung Udjo, 2017. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Kepuasan wisatawan merupakan hal yang sangat penting diperhatikan dalam industri pariwisata, dimana pengalaman menjadi produk inti yang ditawarkan destinasi. Rendahnya tingkat kepuasan wisatawan di suatu destinasi mengindikasikan manajemen tidak mampu memenuhi kebutuhan wisatawannya. Tingkat kepuasan yang rendah juga akan mengancam keberlanjutan destinasi wisata di masa yang akan datang. Mengingat pentingnya kepuasan wisatawan, destinasi wisata harus mampu mendesain produk wisatanya sedemikian rupa untuk dapat memenuhi kebutuhan wisatawan. Sustainable tourism development merupakan suatu alternatif pengembangan produk yang fokus pada implementasi prinsip-prinsip keberlanjutan, sekaligus kepuasan wisatawan. Penelitian ini meneliti hubungan antara implementasi sustainable tourism development dan kepuasan wisatawan di Saung Angklung Udjo, sebuah daya tarik wisata budaya di Bandung yang dikenal cukup luas oleh wisatawan mancanegara. Variabel bebas dalam penelitian ini adalah sustainable tourism development (X) yang terdiri dari environmental aspect, economic aspect, socio-cultural aspect, dan tourism management. Variabel terikat dalam penelitian ini adalah kepuasan wisatawan (Y). Penelitian ini menggunakan pendekatan penelitian kuantitatif. Data primer diperoleh dari tanggapan responden. Kuesioner disusun dan didistribusikan kepada 100 orang wisatawan mancanegara untuk mengukur pengaruh variabel sustainable tourism development terhadap kepuasan berkunjung wisatawan. Teknik analisis data dan uji hipotesis yang digunakan adalah analisis regresi berganda dengan menggunakan program SPSS 23.0. Hasil penelitian menunjukkan bahwa variabel sustainable tourism development memberikan pengaruh yang signifikan terhadap kepuasan wisatawan di Saung Angklung Udjo, baik secara simultan maupun secara parsial. Dimensi yang memiliki pengaruh paling tinggi terhadap kepuasan wisatawan adalah economic aspect, sedangkan dimensi dengan pengaruh paling rendah adalah environmental aspect. Dengan demikian, penelitian ini memperkuat premis-premis yang telah dikemukakan peneliti sebelumnya bahwa terdapat pengaruh yang signifikan antara variabel sustainable tourism development terhadap kepuasan wisatawan, Kata kunci : daya tarik wisata budaya, kepuasan wisatawan, saung angklung udjo, sustainability, sustainable tourism development, Tourist satisfaction is a very crucial point to be considered in tourism industry, where experience becomes the core product destinations can offer. Low level of tourist satisfaction indicated that destinations were not be able to meet the needs of tourists, which will potentially threaten the existence and sustainability of destinations in the future. Consequently, destinations must be able to develop and design its product in such a way to meet and satisfy the needs of tourists. Sustainable tourism development as an alternative of product development concerns not only on the practices of sustainability, but as well as tourist satisfaction. This study examines the relationship between the variables of sustainable tourism development and tourist satisfaction, which took place in a widely known cultural tourist attraction in Bandung named Saung Angklung Udjo. The independent variable in this study is sustainable tourism development (X) which consists of four dimensions; environmental aspect, economic aspect, socio-cultural aspect, and tourism management. The dependent variable in this study is Tourist Satisfaction (Y). This study employed quantitative approach and primary data obtained from responses given by respondents. Questionnaire was developed and distributed to a number of 100 international tourists to measure the influence of implemented sustainable tourism development on their satisfaction. This research employed multiple regression analysis using the SPSS 23.0 program for data analysis technique as well as hypothesis test. Findings showed that the variable of sustainable tourism development contributed a significant influence on tourists’ satisfaction in Saung Angklung Udjo, both simultaneously and partially. Dimension with the highest influence on tourist satisfaction is economic aspect, while dimension with lowest influence is environmental aspect. Therefore, this study has reinforced the premises put forward by the previous researchers that there is a significant influence between the variable of sustainable tourism development towards tourists’ satisfaction, Keywords: cultural tourist attraction, tourist satisfaction, sustainable tourism development, sustainability, saung angklung udjo,

Item Type: Thesis (S1)
Additional Information: No. Panggil : S MPP JUA p-2017; Pembimbing : I. Diyah Setoyorini, II. Rini Andani; NIM. 1303998
Uncontrolled Keywords: daya tarik wisata budaya, kepuasan wisatawan, saung angklung udjo, sustainability, sustainable tourism development cultural tourist attraction, tourist satisfaction, sustainable tourism development, sustainability, saung angklung udjo,
Subjects: L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: Mrs Euis Supriyati
Date Deposited: 21 Aug 2018 05:07
Last Modified: 21 Aug 2018 05:07
URI: http://repository.upi.edu/id/eprint/30810

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