Aziz, Machrip (2014) PERANAN INDUSTRI GULA RAJAWALI II JATITUJUH TERHADAP KONDISI SOSIAL EKONOMI DI KECAMATAN JATITUJUH KABUPATEN MAJALENGKA. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Keberadaan suatu industri atau perusahaan akan berpengaruh terhadap kondisi sosial ekonomi masyarakat sekitar lokasi industri atau perusahaan tersebut. Kecamatan Jatitujuh merupakan lokasi industri PG Rajawali II Jatitujuh. PG Rajawali II Jatitujuh merupakan salah satu perusahaan industri BUMN yang bergerak dibidang pangan, yakni tebu. Berdasarkan peraturan MENTERI BUMN No. 4 tahun 2007 bahwa setiap BUMN wajib membentuk unit kerja khusus mengenai Corporate Social Responsibility (CSR). CSR merupakan bentuk tanggung jawab sosial perusahaan terhadap masyarakat. Penelitian ini bertujuan untuk mengkaji tentang peranan dari CSR PG Rajawali II Jatitujuh terhadap kondisi sosial ekonomi masyarakat di Kecamatan Jatitujuh Kabupaten Majalengka. Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif melalui survey. Populasi penelitian adalah PG Rajawali II Jatitujuh, seluruh desa dan penduduk di Kecamatan Jatitujuh. Sampel pada penelitian ini adalah PG Rajawali II Jatitujuh serta desa terdekat dengan lokasi perusahaan tersebut yakni Desa Pilangsari, Desa Jatitengah, Desa Jatiraga dan Desa Sumber Kulon. Sampel penduduk diambil secara acak dengan jumlah 83 responden dari 4 desa yang dijadikan sampel. Teknik pengumpulan data berupa angket dan studi dokumentasi. Analisis data menggunakan analisis regresi sederhana. Hasil penelitian menunjukan bahwa PG Rajawali melaksanakan 5 program CSR, yakni cause promotions, cause related marketing, corporate societal marketing, corporate philantropy, communty volunteering dan socially responsible bussiness practice. Program CSR memberikan kontribusi sebesar 40,57% pada bidang pendidikan, sebesar 42,40% pada bidang pendapatan dan sebesar 44,48% pada bidang kesehatan. Dengan demikian keberadaan PG Rajawali II Jatitujuh memiliki peranan terhadap kondisi sosial ekonomi masyarakat Kecamatan Jatitujuh. Direkomendasikan agar PG Rajawalai II Jatitujuh menjadi lebih bermakna bagi masyarakat sekitarnya oleh karena itu sebaiknya perusahaan lebih meningkatkan program CSR nya. Existence a companies will affect on the social conditions community economic location industry or the company.Sub-district jatitujuh is location industry PG Rajawali II Jatitujuh.Pg rawajati jatitujuh ii is one industrial enterprise soe which move in food namely cane. Based on the minister of soe no. 4 / 2007 that every soe compulsory form work unit special about corporate social responsibility (CSR). CSR is a form of corporate social responsibility to the community. This research aims to study about the role of CSR PG Rajawali II Jatitujuh of the socio-economic conditions of communities in the District of Majalengka Regency Jatitujuh. The methods used in this research is descriptive research methods through survey. The population of the research was the Rajawali II PG Jatitujuh, whole villages and inhabitants in the District of Jatitujuh. The sample in this research is the Rajawali II PG Jatitujuh as well as the village closest to the location of the company which is the village of Pilangsari, village Jatitengah, village of Jatiraga and the village of Source Kulon. A sample of the population taken at random by the number 83 respondents from 4 villages to be sampled. Data collection techniques in the form of the now and the study documentation. Data analysis using simple regression analysis. The results show that the pg rawajati carry out 5 csr, promotions, namely cause cause related marketing, corporate societal marketing, corporate philantropy, communty volunteering and socially responsible a business practices.Csr contribute as much as 40,57 % in the fields of education, as much as 42,40 % in the field of revenues and as much as 44,48 % in the field of health.Thus the existence of pg rawajati ii jatitujuh having a role to play against the social conditions of citizens sub-district jatitujuh. Recommended to PG Rajawali II Jatitujuh become more meaningful for the surrounding because they should improve the company more csr her.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | No. Panggil: S GEO AZI p-2014; Pembimbing: I. Darsihardjo, II. Epon Ningrum |
| Uncontrolled Keywords: | Corporate social responsibility, Sosial ekonomi |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan Geografi-S1 |
| Depositing User: | Staf Koordinator 3 |
| Date Deposited: | 05 Aug 2015 02:48 |
| Last Modified: | 05 Aug 2015 02:48 |
| URI: | http://repository.upi.edu/id/eprint/15584 |
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