Mustika, Gina Anggina (2014) PENGARUH CUSTOMER VALUE TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE DI GOLDEN FLOWER HOTEL BANDUNG : Survei pada Tamu Bisnis di Golden Flower Hotel Bandung. S1 thesis, Universitas Pendidikan Indonesia.
|
Text
S_MPP_0908593_Title.pdf Download (68kB) | Preview |
|
|
Text
S_MPP_0908593_Abstract.pdf Download (182kB) | Preview |
|
|
Text
S_MPP_0908593_Table_of_content.pdf Download (72kB) | Preview |
|
|
Text
S_MPP_0908593_Chapter1.pdf Download (214kB) | Preview |
|
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_MPP_0908593_Chapter2.pdf Restricted to Staf Perpustakaan Download (551kB) |
|
|
Text
S_MPP_0908593_Chapter3.pdf Download (693kB) | Preview |
|
|
Text
S_MPP_0908593_Chapter4.pdf Restricted to Staf Perpustakaan Download (714kB) |
|
|
Text
S_MPP_0908593_Chapter5.pdf Download (192kB) | Preview |
|
|
Text
S_MPP_0908593_Bibliography.pdf Download (175kB) | Preview |
|
|
Text
S_MPP_0908593_Appendix.pdf Restricted to Staf Perpustakaan Download (207kB) |
Abstract
Perkembangan sektor pariwisata di Indonesia kini semakin memperlihatkan pertumbuhan ke arah yang lebih baik, salah satunya MICE (meeting, incentive, convention, and exibition). MICE merupakan bagian dari industri pariwisata masa kini. Golden Flower Hotel Bandung adalah salah satu hotel bintang 4 yang menyediakan tempat untuk menyelenggarakannya MICE dengan tujuan utama yaitu mendapatkan nilai atau persepsi positif dari tamu bisnis dengan target sesuai sasarannya. Pada tahun 2013 Golden Flower Hotel Bandung mengalami penurunan event meeting sebesar 1,9%. Penelitian ini bertujuan untuk memperoleh gambaran mengenai customer value dan keputusan menggunakan meeting package serta pengaruh customer value terhadap keputusan menggunakan meeting package di Golden Flower Hotel Bandung. Dalam penelitian ini variabel (X) yang digunakan yaitu customer value yang terdiri dari emotional value, social value, quality/performance value dan price/value of money. Menurut Sweeney and Soutar (Gery 2010:8). Variabel terikat (Y) yaitu keputusan menggunakan meeting package. Jenis penelitian yang digunakan adalah deskriptif verifikatif, dan metode yang digunakan adalah survei dengan systematic random sampling, serta jumlah sempel sebanyak 50 perusahaan sebagai tamu bisnis di Golden Flower Hotel Bandung. Teknik analisis data dan uji hipotesis yang digunakan adalah regresi berganda. Temuan penelitian menunjukan bahwa sub variabel social value memiliki pengaruh tertinggi terhadap keputusan menggunakan meeting package, karena telah memberikan pelayanan yang baik terhadap tamu bisnis sehinggga tamu merasa berkesan dan mempunyai nilai/ persepsi positif bagi Golden Flower Hotel Bandung. The development of the tourism sector in Indonesia has increasingly growth to the better way, for example MICE (meeting incentive, convention, and axibition). MICE is a part of the tourism industry today. Golden Flower Hotel Bandung is a four stars hotel in Bandung that provides a place to host MICE, with the hotel’s main goal is to get the value or positive perception from target business with appropriate targets. In 2013 Golden Flower Hotel Bandung meeting events decreaed by 1,9%. The aim of this study was to obtain an overview of customer value and the decision to use meeting package and the influence on the decision to use meeting package at Golden Flower Hotel Bandung. This reseach used customer value as variables (X) which consist of emotional value, social value, quality/performance value and price/value of money. According to Sweeney and Soutar (Gery 2010:8), the dependent variable (Y) is the decision to use meeting package. This type of reseach is descriptive verification, and the using method was a survey with a systematic of random sampling, and the numbers are 50 companies as business guests at Golden Flower Hotel Bandung. For the data analysis technique and hypothesis testing, multiple regression technique was used in this reseach. The results showed that the sub variable social value has the highest influence towards the decision to use meeting package, because it has given good service to the guest’s business so they got memorable experience and has a value / positive perception about the Golden Flower Hotel Bandung
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | No. Panggil : S MPP MUS p-2014 ; Pembimbing : I. Rini Andari, II. Ariyo Bramantari. |
| Uncontrolled Keywords: | Customer Value, Keputusan Menggunakan Meeting Package |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Program Studi Kepariwisataan |
| Depositing User: | Staf Koordinator 3 |
| Date Deposited: | 29 Jul 2015 07:58 |
| Last Modified: | 29 Jul 2015 07:58 |
| URI: | http://repository.upi.edu/id/eprint/15353 |
Actions (login required)
 |
View Item |