PENCIPTAAN PROGRAM TELEVISI MAGAZINE “AFTER SCHOOL EPISODE 3 BERJUDUL: LET’S SKATE” MENGGUNAKAN STRATEGI PESAN BERBASIS TEORI ACTION ASSEMBLY JOHN O’GREENE

    Faishal Afif Abdur Rafi, - and Harry Tjahjodiningrat, - and Nala Nandana Undiana, - (2025) PENCIPTAAN PROGRAM TELEVISI MAGAZINE “AFTER SCHOOL EPISODE 3 BERJUDUL: LET’S SKATE” MENGGUNAKAN STRATEGI PESAN BERBASIS TEORI ACTION ASSEMBLY JOHN O’GREENE. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Program televisi anak yang bersifat edukatif masih tergolong minim di Indonesia, padahal media televisi memiliki potensi besar dalam membentuk karakter dan mengembangkan minat serta bakat anak. Penelitian ini bertujuan untuk menciptakan sebuah program televisi magazine berjudul “After School: Let’s Skate”, yang mengangkat dunia skateboard anak-anak di Kota Bandung sebagai tema utamanya. Penciptaan ini menggunakan teori Action Assembly karya John O’Greene sebagai teori utama dalam menyusun strategi pesan yang terbagi dalam tiga tahapan, yaitu activation, assembly, dan behavioral output. Selain itu, penciptaan juga didukung oleh teori produksi televisi, teori televisi, dan teori program televisi magazine dalam menyusun naskah, menentukan gaya visual, merancang segmen, serta memilih musik dan voice over yang sesuai dengan target audiens. Penciptaan ini menggunakan teknik pengumpulan data berupa observasi lapangan, dokumentasi, dan refleksi kreatif. Proses produksi dilakukan dalam tiga tahap, yaitu pra-produksi, produksi, dan pascaproduksi, dengan lokasi pengambilan gambar di Kota Bandung dan melibatkan komunitas skateboard anak-anak sebagai subjek utama. Waktu produksi berlangsung selama satu bulan. Hasil dari penciptaan ini adalah sebuah program televisi magazine anak yang tidak hanya memberikan hiburan, tetapi juga menyampaikan pesan edukatif secara terstruktur melalui penerapan teori Action Assembly. Program ini diharapkan dapat menjadi referensi dalam pengembangan tayangan edukatif berbasis minat dan komunitas anak di ruang publik. Educational children's television programs are still relatively minimal in Indonesia, even though television media has great potential in shaping character and developing children's interests and talents. This study aims to create a television magazine program entitled "After School: Let's Skate", which highlights the world of children's skateboarding in Bandung City as its main theme. This creation uses John O'Greene's Action Assembly theory as the main theory in developing a message strategy that is divided into three stages, namely activation, assembly, and behavioral output. In addition, the creation is also supported by television production theory, television theory, and television magazine program theory in compiling scripts, determining visual styles, designing segments, and selecting music and voice-overs that are appropriate to the target audience. This creation uses data collection techniques in the form of field observation, documentation, and creative reflection. The production process is carried out in three stages, namely pre-production, production, and post-production, with the shooting location in Bandung City and involving the children's skateboard community as the main subject. The production time lasts one month. The result of this creation is a children's television magazine program that not only provides entertainment, but also conveys educational messages in a structured manner through the application of the Action Assembly theory. This program is expected to be a reference in developing educational shows based on children's interests and communities in public spaces.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?hl=en&user=ZFWoUIUAAAAJ Nala Nandana, SINTAID : 6707140 Harry Tjahjodiningrat, SINTAID : 6778322
    Uncontrolled Keywords: Program televisi magazine, teori action assembly, after school. Magazine television programs, action assembly theory, after school
    Subjects: H Social Sciences > HE Transportation and Communications
    L Education > L Education (General)
    P Language and Literature > PN Literature (General) > PN1993 Motion Pictures
    Divisions: Fakultas Pendidikan Seni dan Desain > Film dan Televisi - S1
    Depositing User: Faishal Afif Abdur Rafi
    Date Deposited: 04 Nov 2025 06:39
    Last Modified: 04 Nov 2025 06:39
    URI: http://repository.upi.edu/id/eprint/144908

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