Qistina Qurratu'ain, - and Muhammad Ariez Musthofa, - and Gemala Nurendah, - (2025) PENGARUH TRUST DAN KONFORMITAS TERHADAP PROSOCIAL BEHAVIOR PADA GENERASI Z DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk menguji pengaruh trust dan konformitas terhadap prosocial behavior pada Generasi Z di Kota Bandung. Metode yang digunakan adalah penelitian kuantitatif dengan desain regresi. Responden dalam penelitian ini berjumlah 393 responden yang diperoleh melalui teknik non-probability sampling. Ketiga instrumen yang digunakan dalam penelitian ini telah duji validitas dan reliabilitasnya, instrumen tersebut merupakan instrumen General Trust Scale menurut Yamagishi (1998), The Conformity Scale menurut Meharabian dan Stefl (1995), dan Procosialness Scale For Adults menurut Caprara (2005) yang telah diadaptasi oleh Sefianmi (2018). Analisis data yang dilakukan dengan uji regresi berganda. Hasil penelitian menunjukkan bahwa trust dan konformitas secara parsial berpengaruh signifikan terhadap prosocial behavior. Namun, ketika diuji secara simultan terhadap prosocial behavior, hanya trust yang tetap berpengaruh signifikan, sedangkan pengaruh konformitas menjadi tidak signifikan. Hal ini mengindikasikan bahwa kepercayaan merupakan faktor psikologis yang lebih dominan dalam mendorong individu untuk berperilaku prososial dibandingkan dengan konformitas. This study aims to examine the influence of trust and conformity on prosocial behavior among Generation Z in Bandung City. The method used is quantitative research with a regression design. The respondents in this study numbered 393, obtained through non-probability sampling techniques. The three instruments used in this study have been tested for validity and reliability. These instruments are the General Trust Scale according to Yamagishi (1998), The Conformity Scale according to Meharabian and Stefl (1995), and the Prosocialness Scale for Adults according to Caprara (2005), adapted by Sefianmi (2018). Data analysis was conducted using multiple regression analysis. The results of the study indicate that trust and conformity partially have a significant effect on prosocial behavior. However, when tested simultaneously, only trust remains significantly influential, while the influence of conformity becomes insignificant. This indicates that trust is a more dominant psychological factor in encouraging individuals to engage in prosocial behavior compared to conformity.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=list_works&hl=en&user=FU5GwPEAAAAJ ID SINTA Dosen Pembimbing Muhammad Ariez Musthofa: 5997910 Gemala Nurendah: 6691542 |
| Uncontrolled Keywords: | Trust, Konformitas, Prosocial Behavior, Generasi Z |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
| Divisions: | Fakultas Ilmu Pendidikan > Program Studi Psikologi |
| Depositing User: | Qistina Qurratu'ain |
| Date Deposited: | 07 Oct 2025 02:31 |
| Last Modified: | 07 Oct 2025 02:31 |
| URI: | http://repository.upi.edu/id/eprint/140495 |
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