Tsania Aziza, - and Erry Sukriah, - (2025) PENGARUH OUTDOOR RECREATION MOTIVATION DAN MEMORABLE TOURISM EXPERIENCE TERHADAP BEHAVIORAL INTENTION DI TAMAN HUTAN RAYA IR. H. DJUANDA. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Fenomena behavioral intention menjadi aspek penting yang perlu dikaji dalam pengelolaan destinasi wisata karena merupakan indikator keberhasilan dalam menciptakan loyalitas wisatawan. Penelitian bertujuan untuk menganalisis pengaruh outdoor recreation motivation dan memorable tourism experience terhadap behavioral intention di Taman Hutan Raya Ir. H. Djuanda. Penelitian ini dirancang dengan analisis data deskriptif dan verifikatif. Pengumpulan data dilakukan melalui penyebaran kuesioner secara purposive sampling terhadap 170 responden yang pernah berkunjung di Taman Hutan Raya Ir. H. Djuanda. Alat analisis yang digunakan dalam penelitian ini yaitu analisis regresi linear berganda dengan bantuan software IBM SPSS Statistics 25. Adapun hasil dari penelitian didapatkan bahwa secara deskriptif variabel outdoor recreation motivation, memorable tourism experience dan behavioral intention termasuk dalam kategori tinggi. Secara parsial dan simultan, outdoor recreation motivation dan memorable tourism experience memiliki pengaruh signifikan kepada behavioral intention dengan besar pengaruh sebesar 64,6%. The phenomenon of behavioral intention is an important aspect that needs to be studied in tourism destination management because it is an indicator of success in creating tourist loyalty. This study aims to analyze the influence of outdoor recreation motivation and memorable tourism experiences on behavioral intention at Ir. H. Djuanda Forest Park. This study was designed using descriptive and confirmatory analysis. Data collection was conducted through the distribution of questionnaires using purposive sampling to 170 respondents who had visited Ir. H. Djuanda Forest Park. The analytical tool used in this study was multiple linear regression analysis using IBM SPSS Statistics 25 software. The results of the study showed that, descriptively, the variables of outdoor recreation motivation, memorable tourism experience, and behavioral intention were categorized as high. Partially and simultaneously, outdoor recreation motivation and memorable tourism experience had a significant influence on behavioral intention, with an influence of 64.6%.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=id&authuser=1 ID SINTA Dosen Pembimbing: Erry Sukriah: 6721572 |
| Uncontrolled Keywords: | Outdoor Recreation Motivation, Memorable Tourism Experience, Behavioral Intention, Tahura Djuanda. Outdoor Recreation Motivation, Memorable Tourism Experience, Behavioral Intention, Djuanda Forest Park |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Tsania Aziza |
| Date Deposited: | 24 Sep 2025 07:44 |
| Last Modified: | 24 Sep 2025 07:44 |
| URI: | http://repository.upi.edu/id/eprint/140446 |
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