ANALISIS GAYA BAHASA PADA PENULISAN SLOGAN DALAM POSTER KANDIDAT PRESIDEN KOREA SELATAN

    Elsa Aflyana Irene, - and Velayeti Nurfitriana Ansas, - and Ashanti Widyana, - (2025) ANALISIS GAYA BAHASA PADA PENULISAN SLOGAN DALAM POSTER KANDIDAT PRESIDEN KOREA SELATAN. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Pada setiap periode pemilihan presiden, para kandidat presiden akan menyampaikan pesan politiknya melalui slogan dengan ekspresi yang berbeda-beda. Penelitian ini bertujuan untuk meneliti gaya bahasa melalui kepenulisan slogan pada poster kandidat presiden Korea Selatan di tahun 2012, 2017, dan 2022. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. menggunakan gaya bahasa dapat mengungkapkan bagaimana presiden ingin menyampaikan pesan pada slogannya. Objek penelitian ini adalah slogan berbahasa Korea pada poster kandidat presiden pada tahun 2012, 2017, dan 2022. Data berupa poster kandidat dikumpulkan melalui internet, kemudian sebanyak 52 slogan dipisahkan untuk dianalisis. Selanjutnya slogan dianalisis menggunakan teori Lee Tae Jun, yaitu teori gaya bahasa menurut kepenulisan yang dikelompokkan menjadi tiga kelompok; menurut panjangnya kalimat, menurut tingkat kekuatan ekspresi pada kalimat, dan menurut tingkat penghiasan pada kalimat. Hasil penelitian menunjukkan bahwa untuk menyampaikan pesan, gaya bahasa menurut panjangnya kalimat yang paling banyak digunakan oleh para kandidat adalah gaya bahasa sederhana sebanyak 52 gaya bahasa, menurut tingkat kekuatan ekspresi pada kalimat adalah gaya bahasa menekankan sebanyak 38 gaya bahasa, dan menurut tingkat penghiasan pada kalimat adalah gaya bahasa sebenarnya sebanyak 31 gaya bahasa. Hal ini menunjukkan bahwa kandidat presiden Korea Selatan tahun 2012, 2017, dan 2022 menyampaikan pesannya dengan singkat dan jelas tanpa bertele-tele, menggunakan emosi yang kuat dengan tekanan penuh dan semangat yang menggebu-gebu sehingga dapat menimbulkan getaran perasaan yang sama pada pembaca serta menyampaikan isi slogan secara langsung dan jelas tanpa kiasan agar berkesan objektif, serta dapat mengekspresikan langsung makna dari slogan. During each presidential election period, candidates present their political messages through slogans in different ways. This study aims to examine the language style used in the slogans on the posters of South Korean presidential candidates in 2012, 2017, and 2022. The research uses a qualitative approach with a descriptive method. By using language style, we can see how the president wants to convey their message in the slogan. The object of this study is the Korean language slogans on the posters of presidential candidates from 2012, 2017, and 2022. Data in the form of candidate posters were collected from the internet, and 52 slogans were separated for analysis. The slogans were then analyzed using Lee Tae Jun's theory, which groups language styles into three categories: based on sentence length, based on the strength of expression, and based on the level of decoration in the sentences. The results show that to convey their messages, the most commonly used language style by candidates is simple language with 52 styles (based on sentence length), emphasizing language with 38 styles (based on expression strength), and actual language with 31 styles (based on decoration level). This indicates that the South Korean presidential candidates in 2012, 2017, and 2022 delivered their messages briefly and clearly, using strong emotions and high enthusiasm, which can create feelings in the readers, and convey the content of the slogans directly without metaphors, making it seem objective and expressing the meaning of the slogans directly. 대통령 선거 기간마다 후보자들은 다양한 표현으로 자신의 정치적 메시지를 슬로건을 통해 전달한다. 이 연구는 2012년, 2017년, 2022년 한국 대통령 후보 포스터의 슬로건 작성을 통해 언어 스타일을 연구하는 것을 목표로 한다. 이 연구는 서술적 방법을 사용하는 질적 접근 방식을 채택한다. 언어 스타일을 사용하면 대통령이 슬로건을 통해 메시지를 전달하고자 하는 방식을 드러낼 수 있다. 연구의 대상은 2012년, 2017년, 2022년 대통령 후보 포스터의 한국어 슬로건이다. 데이터는 인터넷을 통해 후보 포스터를 수집하고, 52개의 슬로건을 분석을 위해 분리했다. 이후 슬로건은 이태준의 이론을 사용하여 분석되었으며, 이론은 문장의 길에 따라, 문장 표현의 강약에 따라, 문장 수식의 정도에 따라 세 그룹으로 나눠했다. 연구 결과, 메시지를 전달하기 위해 후보자들이 가장 많이 사용하는 언어 스타일은 문장 길에 따라 52개의 간결체이나 간단한 언어 스타일이며, 문장 표현의 강약에 따라 38개의 강조하는 언어 스타일 (강건체), 문장의 수식의 정도에 따라 31개의 실제 언어 스타일이다 (건조체). 이는 2012년, 2017년, 2022년 한국 대통령 후보들이 메시지를 간결하고 명확하게 전달하며, 강한 감정을 사용하고 압박감과 열정을 가지고 독자에게 감정의 진동을 일으키며, 은유 없이 슬로건의 내용을 직접적으로 명확하게 전달하여 객관적인 인상을 남기고 슬로건의 의미를 직접적으로 표현할 수 있음을 보여준다.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/?authuser=3&hl=en SINTA ID: 6100520 SINTA ID: 6745826
    Uncontrolled Keywords: bahasa Korea, gaya bahasa, poster, presiden, slogan; Korean language, language style, poster, president, slogan; 대통령, 슬로건, 언어 스타일, 포스터, 한국어.
    Subjects: L Education > L Education (General)
    P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
    Divisions: Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa Korea
    Depositing User: Elsa Aflyana Irene
    Date Deposited: 21 Sep 2025 09:19
    Last Modified: 21 Sep 2025 09:19
    URI: http://repository.upi.edu/id/eprint/140008

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