PENGARUH TERPAAN KONTEN CITIZEN JOURNALISM TERHADAP KESADARAN LINGKUNGAN DI KOTA BANDUNG: Studi Korelasi Pada Remaja Pengikut Akun Instagram @pandawaragroup

Diva Ega Agustin, - and Cecep Darmawan, - and Heni Nuraeni Zaenudin, - (2025) PENGARUH TERPAAN KONTEN CITIZEN JOURNALISM TERHADAP KESADARAN LINGKUNGAN DI KOTA BANDUNG: Studi Korelasi Pada Remaja Pengikut Akun Instagram @pandawaragroup. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konten citizen journalism pada akun Instagram @PandawaraGroup terhadap kesadaran lingkungan pengikutnya dengan menggunakan pendekatan Teori Kultivasi. Penelitian ini menggunakan metode kuantitatif dengan desain korelasional, melibatkan 200 responden yang merupakan pengikut akun tersebut. Variabel independen yang dikaji meliputi Paparan Media, Pengalaman Langsung, Komunikasi Pribadi, Sikap Dunia Nyata, dan Penilaian, sementara variabel dependen adalah Kontrol Perilaku yang Dipersepsikan. Data diolah menggunakan PLS-SEM melalui perangkat lunak SmartPLS untuk mengevaluasi hubungan antar variabel. Hasil penelitian menunjukkan bahwa Paparan Media memiliki pengaruh signifikan terhadap Pengalaman Langsung, Komunikasi Pribadi, dan Sikap Dunia Nyata, tetapi kurang berdampak pada Penilaian. Selain itu, variabel Pengalaman Langsung dan Komunikasi Pribadi memiliki kontribusi paling besar dalam membentuk Kontrol Perilaku yang Dipersepsikan. Temuan ini mendukung penerapan Teori Kultivasi dalam konteks media sosial, di mana paparan konten yang konsisten dan berulang mampu membentuk persepsi dan sikap pengguna terhadap isu lingkungan. Penelitian ini memberikan kontribusi teoretis dalam memperluas penerapan Teori Kultivasi ke platform media sosial dan menawarkan wawasan praktis bagi pengelola media sosial untuk menyusun konten yang edukatif dan menginspirasi tindakan nyata dalam pelestarian lingkungan. This study aims to analyze the impact of citizen journalism content on the Instagram account @PandawaraGroup in raising environmental awareness among its followers, utilizing the framework of Cultivation Theory. A quantitative method with a correlational design was employed, involving 200 respondents who follow the account. The independent variables include Media Exposure, Direct Experience, Interpersonal Communication, Real-World Attitudes, and Evaluation, with Perceived Behavioral Control as the dependent variable. Data were analyzed using PLS-SEM with the SmartPLS software to evaluate relationships among variables. The findings indicate that Media Exposure significantly influences Direct Experience, Interpersonal Communication, and Real-World Attitudes, while its effect on Evaluation is less pronounced. Moreover, Direct Experience and Interpersonal Communication emerge as the most influential factors in shaping Perceived Behavioral Control. These results support the application of Cultivation Theory in the context of social media, demonstrating how consistent and repeated exposure to content can shape users' perceptions and attitudes toward environmental issues. This study contributes to the theoretical development of Cultivation Theory by extending its application to social media platforms. It also offers practical insights for social media managers to develop educational and inspiring content that motivates tangible actions in environmental preservation.

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Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing Cecep Darmawan: 5989822 Heni Nuraeni Zaenudin: 6122531
Uncontrolled Keywords:	Teori Kultivasi, Citizen Journalism, Instagram, Kesadaran Lingkungan, Pandawara Group. Cultivation Theory, Citizen Journalism, Instagram, Environmental Awareness, Pandawara Group.
Subjects:	G Geography. Anthropology. Recreation > GE Environmental Sciences H Social Sciences > HM Sociology H Social Sciences > HQ The family. Marriage. Woman P Language and Literature > PN Literature (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi
Depositing User:	Diva Ega Agustin
Date Deposited:	09 Sep 2025 09:55
Last Modified:	09 Sep 2025 09:55
URI:	http://repository.upi.edu/id/eprint/138138

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