REVISIT INTENTION PADA WISATAWAN: PENGARUH ATRIBUT HALAL, CITRA DESTINASI, DAYA TARIK DIMEDIASI OLEH MEMORABLE TOURISM EXPERIENCE: Suatu Kasus Destinasi Wisata di Bandung Raya

    Siti Rahmah Nuraeni, - and A. Jajang W. Mahri, - and Rida Rosida, - (2025) REVISIT INTENTION PADA WISATAWAN: PENGARUH ATRIBUT HALAL, CITRA DESTINASI, DAYA TARIK DIMEDIASI OLEH MEMORABLE TOURISM EXPERIENCE: Suatu Kasus Destinasi Wisata di Bandung Raya. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini dilatarbelakangi oleh fluktuasi penurunan kunjungan wisatawan muslim di beberapa destinasi wisata di Bandung Raya, meskipun wilayah ini memiliki potensi besar sebagai destinasi wisata ramah muslim. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh atribut destinasi halal, citra destinasi, dan daya tarik wisata terhadap niat berkunjung ulang (revisit intention), dengan memorable tourism experience sebagai variabel mediasi. Pendekatan yang digunakan adalah kuantitatif dengan jenis penelitian deskriptif-kausalitas. Data dikumpulkan melalui penyebaran kuesioner secara daring kepada 170 wisatawan muslim yang pernah mengunjungi destinasi wisata di wilayah Bandung Raya, dan dianalisis menggunakan teknik Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan bantuan perangkat lunak SmartPLS. Hasil analisis deskriptif menunjukkan bahwa atribut destinasi halal, citra destinasi, daya tarik wisata, dan memorable tourism experience berada pada kategori sedang, sementara revisit intention berada pada kategori rendah. Hasil pengujian hipotesis menunjukkan bahwa atribut destinasi halal, citra destinasi, dan daya tarik wisata tidak berpengaruh langsung terhadap revisit intention. Namun, atribut destinasi halal, citra destinasi dan daya tarik wisata berpengaruh terhadap revisit intention jika dimediasi oleh memorable tourism experience. Temuan ini menekankan pentingnya pengalaman wisata yang berkesan dalam memperkuat niat kunjungan ulang wisatawan Muslim. This study was motivated by the fluctuating decline in Muslim tourist visits to several tourist destinations in Greater Bandung, despite the region's great potential as a Muslim-friendly tourist destination. The purpose of this study is to analyze the influence of halal destination attributes, destination image, and tourist attractions on revisit intention, with memorable tourism experience as a mediating variable. The approach used is quantitative with a descriptive-causal research design. Data were collected through an online questionnaire distributed to 170 Muslim tourists who had visited tourist destinations in the Bandung Raya region and analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) techniques with the assistance of SmartPLS software. The results of the descriptive analysis indicate that halal destination attributes, destination image, tourist attraction, and memorable tourism experience are in the moderate category, while revisit intention is in the low category. Hypothesis testing results indicate that halal destination attributes, destination image, and tourist attraction do not directly influence revisit intention. However, halal destination attributes, destination image, and tourist attraction influence revisit intention when mediated by memorable tourism experience. This finding emphasizes the importance of memorable tourism experience in strengthening Muslim tourists' revisit intention.

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    Official URL: https://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=en SINTA ID DOSEN PEMBIMBING A. Jajang W. Mahri: 5993287 Rida Rosida: 5994703
    Uncontrolled Keywords: Revisit Intention, Atribut Destinasi Halal, Citra Destinasi, Daya Tarik Wisata, Memorable Tourism Experience. , Halal Destination Attributes, Destination Image, Tourist Attractions
    Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
    G Geography. Anthropology. Recreation > G Geography (General)
    H Social Sciences > HN Social history and conditions. Social problems. Social reform
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Ilmu Ekonomi dan Keuangan Islam
    Depositing User: Siti Rahmah Nuraeni
    Date Deposited: 08 Sep 2025 06:02
    Last Modified: 08 Sep 2025 06:02
    URI: http://repository.upi.edu/id/eprint/138021

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