STRATEGI PENGEMBANGAN TAMAN WISATA ALAM KAWAH KAMOJANG JAWA BARAT

    Dwi Silviani, - and Rifqi Asy'ari, - and Oman Sukirman, - (2025) STRATEGI PENGEMBANGAN TAMAN WISATA ALAM KAWAH KAMOJANG JAWA BARAT. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Taman Wisata Alam (TWA) Kawah Kamojang merupakan kawasan pelestarian alam di Jawa Barat dengan potensi geowisata dan ekowisata yang tinggi, namun pengelolaan wisata belum optimal. Penelitian ini bertujuan untuk menganalisis strategi pengembangan kawasan melalui identifikasi faktor internal dan eksternal serta merumuskan rekomendasi berbasis analisis SWOT. Metode yang digunakan adalah deskriptif kualitatif dengan wawancara, observasi, dan Studi dokumentasi terhadap pengelola dan wisatawan. Hasil penelitian menunjukkan kekuatan utama TWA terletak pada keindahan alam, keunikan fenomena panas bumi, dan keberagaman hayati; sedangkan kelemahan meliputi keterbatasan fasilitas, promosi, dan SDM. Peluang didukung tren wisata alam dan kebijakan pemerintah, sementara ancaman berasal dari degradasi lingkungan dan persaingan destinasi. Strategi yang direkomendasikan adalah penguatan atraksi berbasis konservasi, peningkatan fasilitas dan aksesibilitas, promosi terpadu, serta kolaborasi lintas pihak untuk keberlanjutan kawasan. D’Glorious Kamojang Crater Natural Tourism Park is a conservation area in West Java with high geotourism and ecotourism potential; however, its tourism management remains suboptimal. This study aims to analyze development strategies for the area by identifying internal and external factors and formulating recommendations based on SWOT analysis. The research employed a descriptive qualitative method through interviews, observations, and document Strategies involving managers and visitors. The findings reveal that the park’s main strengths lie in its natural beauty, unique geothermal phenomena, and biodiversity, while weaknesses include limited facilities, promotion, and human resources. Opportunities are supported by nature-based tourism trends and government policies, while threats stem from environmental degradation and competition with other destinations. Recommended strategies include strengthening conservation-based attractions, improving facilities and accessibility, implementing integrated promotion, and fostering cross-sector collaboration for the park’s sustainability.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: ID SINTA DOSEN Pembimbing: Rifqi Asy'ari: 6781422 Oman Sukirman: 5992874
    Uncontrolled Keywords: Kawah Kamojang, potensi geowisata dan ekowisata, analisis SWOT
    Subjects: L Education > L Education (General)
    Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
    Depositing User: Dwi Silviani
    Date Deposited: 03 Sep 2025 01:10
    Last Modified: 03 Sep 2025 01:10
    URI: http://repository.upi.edu/id/eprint/137439

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