ANALISIS KAUSALITAS DIMENSI KUALITAS DESTINASI TERHADAP KEPUASAN WISATAWAN DI KEBUN RAYA BOGOR

    Dhiyan Nadhifa Miladiyah, - and Dally Nur Arif, - and Rifqi Asy'ari, - (2025) ANALISIS KAUSALITAS DIMENSI KUALITAS DESTINASI TERHADAP KEPUASAN WISATAWAN DI KEBUN RAYA BOGOR. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk mengukur sejauh mana kualitas destinasi memengaruhi kepuasan wisatawan di Kebun Raya Bogor. Pendekatan yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner tertutup kepada 400 wisatawan yang pernah berkunjung ke Kebun Raya Bogor. Analisis menggunakan regresi linear berganda berbasis rank karena data tidak memenuhi asumsi normalitas melalui perangkat lunak IBM SPSS 25. Hasil analisis menunjukkan bahwa ancillary service menjadi faktor paling berpengaruh terhadap kepuasan wisatawan, disusul oleh amenities, available package, accessibility dan activity yang juga berpengaruh signifikan. Sementara itu, attraction memiliki pengaruh yang kecil dan signifikan secara statistik. Uji model menunjukkan Temuan ini menegaskan pentingnya pengelolaan dan pengembangan seluruh aspek kualitas destinasi secara komprehensif guna meningkatkan kepuasan pengunjung di Kebun Raya Bogor. This study aims to measure the extent to which destination quality affects tourist satisfaction at the Bogor Botanical Gardens. A quantitative approach was used, and data were collected through closed questionnaires administered to 400 tourists who had visited the gardens. The utilization of rank-based multiple linear regression is necessitated by the fact that the data does not satisfy the assumption of normality when assessed through IBM SPSS 25 software. The analysis shows that ancillary services are the most influential factor in tourist satisfaction, followed by amenities, available packages, accessibility, and activities, all of which have a significant effect. The effect of attractions is minimal and statistically insignificant. Model tests confirm the importance of comprehensive management and development of all aspects of destination quality to increase visitor satisfaction at the Botanical Garden.

    Baca Full Text klik disini
    [thumbnail of S_IPAR_2100424_Chapter1.pdf] Text
    S_IPAR_2100424_Chapter1.pdf
    Download (3MB)
    [thumbnail of S_IPAR_2100424_Chapter2.pdf] Text
    S_IPAR_2100424_Chapter2.pdf
    Restricted to Staf Perpustakaan
    Download (7MB)
    [thumbnail of S_IPAR_2100424_Chapter3.pdf] Text
    S_IPAR_2100424_Chapter3.pdf
    Download (6MB)
    [thumbnail of S_IPAR_2100424_Chapter4.pdf] Text
    S_IPAR_2100424_Chapter4.pdf
    Restricted to Staf Perpustakaan
    Download (9MB)
    [thumbnail of S_IPAR_2100424_Chapter5.pdf] Text
    S_IPAR_2100424_Chapter5.pdf
    Download (887kB)
    [thumbnail of S_IPAR_2100424_Title.pdf] Text
    S_IPAR_2100424_Title.pdf
    Download (6MB)
    [thumbnail of S_IPAR_2100424_Appendix.pdf] Text
    S_IPAR_2100424_Appendix.pdf
    Restricted to Staf Perpustakaan
    Download (2MB)
    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?hl=en&user=KUsZBe4AAAAJ ID SINTA Dosen Pembibing Dally Nur Arif : 6745748 Rifqi Asy'ari : 6781422
    Uncontrolled Keywords: Atraksi, Kebun Raya Bogor, Kepuasan Wisatawan, Kualitas Destinasi Attraction, Bogor Botanical Garden, Destination Quality, Tourist Satisfaction
    Subjects: L Education > L Education (General)
    Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
    Depositing User: Dhiyan Nadhifa Miladiyah
    Date Deposited: 28 Aug 2025 07:50
    Last Modified: 28 Aug 2025 07:50
    URI: http://repository.upi.edu/id/eprint/136741

    Actions (login required)

    View Item View Item