ANALISIS KORELASI POTENSI WISATA BUDAYA DENGAN KUNJUNGAN WISATAWAN DI MUSEUM BETAWI SETU BABAKAN

Novendra Anugrah Dien Ramadhan, - and Irena Novarlia, - and Tedi Supriyadi, - (2025) ANALISIS KORELASI POTENSI WISATA BUDAYA DENGAN KUNJUNGAN WISATAWAN DI MUSEUM BETAWI SETU BABAKAN. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk menganalisis korelasi antara potensi wisata budaya dengan kunjungan wisatawan di Museum Betawi Setu Babakan. Dilatar belakangi adanya fluktuasi dan penurunan jumlah kunjungan wisatawan ke museum, bahkan pada periode liburan. Fenomena ini menjadi tantangan serius bagi pengelola, sehingga diperlukan upaya strategis untuk mengoptimalkan potensi wisata budaya yang dimiliki. Metode penelitian menggunakan pendekatan kuantitatif dengan desain analisis korelasi. Data dikumpulkan melalui kuesioner yang dibagikan kepada 100 responden yang pernah berkunjung ke Museum Betawi. Teknik analisis korelasi Spearman dengan software SPSS 25. Hasil penelitian menunjukkan bahwa korelasi antara potensi wisata budaya dengan kunjungan wisatawan tercatat sebesar 0,575, memiliki nilai korelasi positif yang kuat. Sehingga pengelola diharapkan dapat terus meningkatkan potensi wisata budaya, seperti keunikan dan ciri khas dari Museum Betawi, meningkatkan aksesibilitas menuju Museum Betawi sehingga memudahkan wisatawan untuk berkunjung, serta meningkatkan kualitas pelayanan serta fasilitas yang terdapat di Museum Betawi sehingga membuat wisatawan merasa nyaman. This study aims to analyze the correlation between cultural tourism potential and tourist visits to the Betawi Setu Babakan Museum. This is motivated by fluctuations and declines in the number of tourist visits to the museum, even during holiday periods. This phenomenon poses a serious challenge for the management, necessitating strategic efforts to optimize the cultural tourism potential available. The research method employs a quantitative approach with a correlation analysis design. Data was collected through a questionnaire distributed to 100 respondents who had visited the Betawi Museum. Spearman's correlation analysis technique was used with SPSS 25 software. The results of the study show that the correlation between cultural tourism potential and tourist visits is 0,575, which is a strong positive correlation. Therefore, managers are expected to continue to improve cultural tourism potential, such as the uniqueness and characteristics of the Betawi Museum, improve accessibility to the Betawi Museum to make it easier for tourists to visit, and improve the quality of services and facilities at the Betawi Museum to make tourists feel comfortable.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing Irena Novarlia: 6784293 Tedi Supriyadi: 5993317
Uncontrolled Keywords:	Budaya, Museum, Potensi Wisata, Wisatawan Culture, Museum, Tourism Potential, Tourist
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Sumedang > S1 Industri Pariwisata
Depositing User:	Novendra Anugrah Dien Ramadhan
Date Deposited:	27 Aug 2025 00:48
Last Modified:	27 Aug 2025 00:48
URI:	http://repository.upi.edu/id/eprint/136542

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