Samuel Novriando, - and Irena Novarlia, - and Dally Nur Arif, - (2025) PERAN MEDIA SOSIAL TERHADAP PENGEMBANGAN FASILITAS DI TAMAN MINI INDONESIA INDAH. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Media sosial adalah jenis media online yang dapat digunakan setiap orang dengan mudah untuk berpartisipasi, berbagi, dan membuat konten. Latar belakang penelitian didasarkan pada unggahan di media sosial yang kurang berperan dalam menampilkan informasi tentang pengembangan fasilitas di TMII. Tujuan penelitian ini adalah untuk mengetahui peran media sosial terhadap pengembangan fasilitas di Taman Mini Indonesia Indah. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang pernah mengunjungi TMII dan pernah melihat atau mengetahui informasi seputar TMII di media sosial. Analisis penelitian menggunakan analisis regresi linier sederhana dan pengujian hipotesis menggunakan uji simultan (uji-F). Hasil penelitian menunjukan peran media sosial mempunyai dampak yang positif dan signifikan terhadap pengembangan fasilitas. Faktor-faktor lain yang dapat mempengaruhi pengembangan fasilitas diasumsikan dapat berupa daya tarik wisata, infrastruktur, partisipasi masyarakat lokal, kebijakan dan dukungan pemerintah, dan sumber daya manusia yang kompeten. Temuan ini memberikan implikasi bahwa pengelola destinasi wisata perlu memperhatikan dan meningkatkan kualitas media sosial yang dapat mendukung pengembangan fasilitas. Social media is a type of online media that everyone can use easily to participate, share, and create content. The background of the research is based on social media posts that play a lesser role in displaying information about facility development at TMII. The purpose of this study was to determine the role of social media on the development of facilities at Taman Mini Indonesia Indah. The research method used is quantitative with a descriptive approach. Data was collected through questionnaires distributed to 100 respondents who had visited TMII and had seen or known information about TMII on social media. The research analysis used simple linear regression analysis and hypothesis testing using simultaneous test (F-test). The results showed that the role of social media has a positive and significant impact on facility development. Other factors that can influence facility development are assumed to be tourist attractions, infrastructure, local community participation, government policies and support, and competent human resources. This finding implies that tourist destination managers need to pay attention and improve the quality of social media that can support facility development.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing: Irena Novarlia: 6784293 Dally Nur Arif: 6745748 |
| Uncontrolled Keywords: | Media Sosial, Pengembangan Fasilitas, TMII Facility Development, Social Media, TMII |
| Subjects: | L Education > L Education (General) |
| Divisions: | UPI Kampus Sumedang > S1 Industri Pariwisata |
| Depositing User: | Samuel Novriando |
| Date Deposited: | 27 Aug 2025 00:47 |
| Last Modified: | 27 Aug 2025 00:47 |
| URI: | http://repository.upi.edu/id/eprint/136541 |
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