Namira Putri Aulia, - and Fitri Rahmafitria, - (2025) PERAN CITRA DESTINASI SEBAGAI MEDIATOR ANTARA PERSEPSI RISIKO TERHADAP NIAT BERKUNJUNG KEMBALI KE DESTINASI WISATA DI DAERAH SESAR LEMBANG: Studi Di The Lodge Maribaya. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh persepsi risiko terhadap niat berkunjung kembali dengan citra destinasi sebagai variabel mediasi, pada destinasi wisata The Lodge Maribaya yang berada di kawasan rawan bencana Sesar Lembang. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Structural Equation Modelling-Partial Least Square (SEM-PLS), berdasarkan data dari 150 responden yang pernah mengunjungi The Lodge Maribaya. Hasil penelitian menunjukkan bahwa persepsi risiko tidak berpengaruh langsung secara signifikan terhadap niat berkunjung kembali, namun memiliki pengaruh tidak langsung yang signifikan melalui citra destinasi sebagai mediator. Selain itu, persepsi risiko memiliki pengaruh negatif yang signifikan terhadap citra destinasi, dan citra destinasi terbukti memiliki pengaruh positif signifikan terhadap niat berkunjung kembali. Temuan ini menegaskan bahwa meskipun terdapat kekhawatiran terhadap risiko bencana, wisatawan tetap menunjukkan minat untuk kembali berkunjung apabila citra destinasi dikelola dengan baik. This study aims to analyze the effect of risk perception on return visit intention with destination image as a mediating variable, at The Lodge Maribaya tourist destination located in the Lembang Fault disaster-prone area. The method used is a quantitative approach with Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis technique, based on data from 150 respondents who have visited The Lodge Maribaya. The results showed that risk perception does not have a significant direct effect on return visit intention, but has a significant indirect effect through destination image as a mediator. In addition, risk perception has a significant negative effect on destination image, and destination image is shown to have a significant positive effect on revisit intention. These findings confirm that despite concerns about disaster risk, tourists still show interest in returning if the destination image is well managed.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=id&authuser=1 ID SINTA Dosen Pembimbing: Fitri Rahmafitria: 6067571 |
| Uncontrolled Keywords: | Persepsi Risiko, Niat Berkunjung Kembali, Citra Destinasi Risk Perception, Revisit Intention, Destination Image |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HF Commerce |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Namira Putri Aulia |
| Date Deposited: | 22 Sep 2025 09:13 |
| Last Modified: | 22 Sep 2025 09:14 |
| URI: | http://repository.upi.edu/id/eprint/136476 |
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