Alfat Fakhrurrazi, - and Indra Safari, - and Oman Sukirman, - (2025) DAMPAK CITRA DESTINASI TERHADAP KEPUTUSAN WISATAWAN UNTUK BERKUNJUNG KEMBALI KE DESTINASI WISATA WAYANG WINDU PANENJOAN KABUPATEN BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Citra destinasi merupakan persepsi yang terbentuk melalui pengalaman, informasi, dan kesan yang diperoleh wisatawan terhadap suatu tempat wisata. Penelitian ini bertujuan untuk mengetahui besarnya dampak citra destinasi terhadap keputusan wisatawan untuk berkunjung kembali ke destinasi wisata Wayang Windu Panenjoan di Kabupaten Bandung. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan deskriptif dan verifikatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang pernah mengunjungi Wayang Windu Panenjoan, dan dianalisis menggunakan teknik analisis regresi linier sederhana serta uji korelasi Pearson. Hasil penelitian menunjukkan bahwa citra destinasi memiliki pengaruh positif dan signifikan terhadap keputusan wisatawan untuk melakukan kunjungan ulang. Faktor-faktor seperti keindahan alam, ketersediaan fasilitas, aksesibilitas, serta pengalaman berwisata yang menyenangkan menjadi elemen penting dalam membentuk citra positif destinasi. Temuan ini memberikan implikasi bahwa pengelola destinasi wisata perlu memperhatikan dan meningkatkan kualitas citra destinasi agar dapat mendorong loyalitas wisatawan dan keberlanjutan kunjungan. Destination image is a perception formed through experience, information, and impressions obtained by tourists towards a tourist destination. This study aimed to determine the magnitude of the impact of destination image on tourists' decisions to revisit the Wayang Windu Panenjoan tourist destination in Bandung Regency. The method used in this study was a quantitative method with a descriptive and verification approach. Data were collected through questionnaires distributed to 100 respondents who had visited Wayang Windu Panenjoan, and analyzed using simple linear regression analysis techniques and Pearson correlation tests. The results of the study indicated that destination image had a positive and significant influence on tourists' decisions to revisit. Factors such as natural beauty, availability of facilities, accessibility, and a pleasant travel experience are important elements in forming a positive destination image. These findings imply that tourism destination managers need to pay attention to and improve the quality of destination image to encourage tourist loyalty and sustainable visits.
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| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Citra Destinasi, Loyalitas Wisatawan, Minat Berkunjung Kembali, Wayang Windu Panenjoan. Destination Image, Revisit Intention, Tourist Loyalty, Wayang Windu Panenjoan. |
| Subjects: | L Education > L Education (General) |
| Divisions: | UPI Kampus Sumedang > S1 Industri Pariwisata |
| Depositing User: | Alfat Fakhrurrazi |
| Date Deposited: | 20 Aug 2025 02:40 |
| Last Modified: | 20 Aug 2025 02:40 |
| URI: | http://repository.upi.edu/id/eprint/135847 |
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