STUDI NETNOGRAFI: PERSEPSI NETIZEN INDONESIA TERHADAP PROGRAM MAKAN BERGIZI GRATIS TAHUN 2024

    Sara Solita Br Lumbantobing, - and Delita Septia Rosdiana, - and Asti Dewi Rahayu Fitrianingsih, - (2025) STUDI NETNOGRAFI: PERSEPSI NETIZEN INDONESIA TERHADAP PROGRAM MAKAN BERGIZI GRATIS TAHUN 2024. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Latar Belakang: Program Makan Bergizi Gratis (MBG) bertujuan untuk mengurangi kerawanan pangan dan meningkatkan status gizi anak. Usulan ini menimbulkan perdebatan publik terutama di media sosial, yang menunjukkan pentingnya memahami persepsi publik dalam membentuk suatu kebijakan program. Tujuan: Mengidentifikasi persepsi netizen Indonesia terhadap Program Makan Bergizi Gratis tahun 2024 dalam bentuk dukungan, penolakan, serta harapan dan masukan masyarakat Indonesia. Metode: Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan netnografi. Sebanyak 855 komentar dikumpulkan dan dianalisis secara tematik dari unggahan Instagram @drtanshotyen dan @rizalnutritionist. Hasil: Persepsi netizen Indonesia terhadap Program Makan Bergizi Gratis (MBG) terbagi menjadi 14 tema dukungan dan 35 tema penolakan. Kelompok pendukung menganggap program ini bermanfaat dalam bidang pendidikan, gizi, dan ekonomi, sedangkan kelompok penolak menyatakan kekhawatiran tentang kualitas pangan, implementasi program, dan transparansi anggaran. Meskipun memiliki pandangan yang berbeda, kedua kelompok tetap memberikan harapan dan masukan, seperti kolaborasi lintas sektor, sistem pengawasan, hingga mempertimbangkan program alternatif lain. Kesimpulan: Temuan ini bukan sekadar pro-kontra, tetapi bentuk partisipasi dalam evaluasi kebijakan. Pemerintah perlu menjadikan masukan ini sebagai dasar kebijakan yang adaptif dan inklusif. Background: The Free Nutritious Meals (MBG) program aims to reduce food insecurity and improve children's nutritional status. Its launch has sparked significant public debate, especially on social media, highlighting the importance of understanding public perception in shaping policy. Objective: To explore Indonesian netizens’ perceptions of the 2024 MBG program, including support, criticism, and constructive input. Method: This qualitative descriptive study used a netnographic approach. A total of 855 comments were collected from Instagram posts by @drtanshotyen and @rizalnutritionist and analyzed thematically. Results: Netizens’ perceptions were categorized into 14 themes of support and 35 themes of criticism. Supporters viewed the program positively in terms of education, nutrition, and economic benefits. Meanwhile, critics expressed concerns about food quality, program implementation, and budget transparency. Despite differing views, both groups offered suggestions for improvement, such as cross-sector collaboration and stronger monitoring systems. Conclusion: Public responses reflect not only agreement or disagreement but also active civic participation in evaluating government policies. These insights should inform more adaptive and inclusive approaches to future nutritional programs.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=list_works&hl=en&user=LZrBU5kAAAAJ ID SINTA Dosen Pembimbing: Delita Septia Rosdiana: 6726328 Asti Dewi Rahayu Fitrianingsih: 6681726
    Uncontrolled Keywords: Diskusi Daring, Media Sosial, Netnografi, Persepsi Publik, Program Makan Bergizi Gratis Free Nutritious Meals Program, Netnography, Online Discourse, Public Perception, Social Media
    Subjects: G Geography. Anthropology. Recreation > GN Anthropology
    H Social Sciences > H Social Sciences (General)
    J Political Science > JF Political institutions (General)
    Divisions: Fakultas Pendidikan Olahraga dan Kesehatan > S1 Gizi
    Depositing User: Sara Solita Br Lumbantobing
    Date Deposited: 12 Aug 2025 09:38
    Last Modified: 12 Aug 2025 09:38
    URI: http://repository.upi.edu/id/eprint/135441

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