ANALISIS STRATEGI ADAPTASI PELAKU USAHA DALAM PROSES REVITALISASI DESTINASI WISATA SITU DI TASIKMALAYA

Annisa Aulia, - and Indra Safari, - and Rifqi Asy'ari, - (2025) ANALISIS STRATEGI ADAPTASI PELAKU USAHA DALAM PROSES REVITALISASI DESTINASI WISATA SITU DI TASIKMALAYA. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Revitalisasi destinasi wisata Situ Gede di Tasikmalaya membawa perubahan signifikan bagi pelaku usaha lokal yang menggantungkan hidup pada aktivitas ekonomi di kawasan tersebut. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mendorong pelaku usaha untuk beradaptasi serta menganalisis strategi adaptasi yang diterapkan selama proses revitalisasi berlangsung. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan fenomenologi, melibatkan wawancara mendalam, observasi, dan studi dokumentasi terhadap pelaku usaha dan pihak pengelola. Hasil penelitian menunjukkan bahwa faktor internal seperti motivasi pribadi, loyalitas terhadap lokasi usaha, dan keterbatasan modal merupakan pendorong utama adaptasi, sementara faktor eksternal seperti kebijakan pemerintah, kondisi infrastruktur, dan perubahan perilaku wisatawan menjadi tantangan tersendiri. Strategi adaptasi yang paling dominan adalah strategi aktif, meliputi diversifikasi produk dan optimalisasi sumber daya keluarga, diikuti strategi pasif berupa penghematan operasional dan penyesuaian kebutuhan rumah tangga, serta pemanfaatan jaringan non-formal berbasis keluarga. Adaptasi yang dilakukan pelaku usaha lebih banyak bersifat mandiri dan pragmatis sebagai respons atas minimnya dukungan struktural dari pemerintah maupun organisasi lokal. The revitalization of the Situ Gede tourist destination in Tasikmalaya has brought significant changes for local entrepreneurs who depend on economic activities in the area. This study aims to identify the driving factors that encourage entrepreneurs to adapt and to analyze the adaptation strategies implemented during the revitalization process. The research method used is descriptive qualitative with a phenomenological approach, involving in-depth interviews, observation, and documentation studies of entrepreneurs and management parties. The results show that internal factors such as personal motivation, loyalty to business locations, and limited capital are the main drivers of adaptation, while external factors such as government policies, infrastructure conditions, and changes in tourist behavior pose their own challenges. The most dominant adaptation strategy is active strategy, including product diversification and optimization of family resources, followed by passive strategies such as operational savings and household needs adjustment, as well as the utilization of non-formal, family-based networks. The adaptations made by entrepreneurs are mostly independent and pragmatic responses to the lack of structural support from the government or local organizations.

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Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing: Indra Safari: 5993891 Rifqi Asy'ari: 6781422
Uncontrolled Keywords:	ANALISIS STRATEGI ADAPTASI PELAKU USAHA DALAM PROSES REVITALISASI DESTINASI WISATA SITU DI TASIKMALAYA AN ANALYSIS OF LOCAL ENTREPRENEURS ADAPTATION STRATEGIES DURING THE REVITALIZATION PROCESS OF LAKE TOURISM DESTINATION IN TASIKMALAYA
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Sumedang > S1 Industri Pariwisata
Depositing User:	Annisa Aulia
Date Deposited:	07 Aug 2025 03:10
Last Modified:	25 Aug 2025 01:23
URI:	http://repository.upi.edu/id/eprint/135182

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