PRODUCT DESIGN INNOVATION OF PASIRJAMBU ACCESSORY CRAFTS BASED ON INDUSTRIAL COLLABORATION

    Atamtajani, Asep Sufyan Muhakik and Juju Masunah, - and Tri Karyono, - and Nanang Ganda Prawira, - (2025) PRODUCT DESIGN INNOVATION OF PASIRJAMBU ACCESSORY CRAFTS BASED ON INDUSTRIAL COLLABORATION. S3 thesis, Universitas Pendidikan Indonesia.

    Abstract

    This research explores the potential of traditional jewelry craftsmanship in Pasirjambu, Bandung Regency, which remains underdeveloped within the local culture-based creative industry. The accessories produced combine inherited craftsmanship with innovative design approaches suitable for contemporary markets. This study aims to investigate traditional craft practices and the collaborative dynamics between artisans and designers in creating jewelry that is aesthetic, functional, and culturally sustainable. Using a qualitative case study method involving four traditional artisans and one professional designer, data were collected through participatory observation, in-depth interviews, and analysis of design processes and outcomes. The findings reveal that traditional skills can evolve through communicative and adaptive design interpretations. Cross-disciplinary collaboration enhances aesthetic quality, symbolic value, and product competitiveness. The study proposes the C.R.A.C.K.S. model—Contextual Knowledge Mapping, Rediscovery of Craft, Artistic Collaboration and Aesthetic Synergy, Concept Prototyping and Creative Experimentation, Kualitatif & Kinetic Refinement, and Sustainability Impact, Value & Expression—as a framework for tradition-based design innovation. This model is intended to support the development of the creative craft industry. Limitations include the small participant pool and narrow geographic focus, suggesting future research should involve broader cross-sector collaboration. Keywords: Product design, innovation, collaboration, traditional crafts, Pasirjambu

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S3)
    Additional Information: Sinta ID Dosen pembimbing: Juju Masunah: 258201 Tri Karyono: 5994642 Nanang Ganda Prawira: 6103030
    Uncontrolled Keywords: Product design, traditional crafts, collaboration, jewelry innovation, Pasirjambu
    Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
    L Education > LB Theory and practice of education
    T Technology > TS Manufactures
    T Technology > TT Handicrafts Arts and crafts
    Divisions: Sekolah Pasca Sarjana > Pendidikan Seni S-3
    Depositing User: ASEP SUFYAN MUHAKIK ATAMTAJANI
    Date Deposited: 20 Aug 2025 10:15
    Last Modified: 20 Aug 2025 10:15
    URI: http://repository.upi.edu/id/eprint/135118

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