POTENSI UPACARA ADAT KAWIN CAI SEBAGAI DAYA TARIK WISATA KABUPATEN KUNINGAN

    Luthfi Nurul Aini, - and Irena Novarlia, - and Gilang Pratama Putra, - (2025) POTENSI UPACARA ADAT KAWIN CAI SEBAGAI DAYA TARIK WISATA KABUPATEN KUNINGAN. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk mengkaji potensi Upacara Adat Kawin Cai sebagai daya tarik wisata budaya di Kabupaten Kuningan, Jawa Barat. Tradisi ini merupakan warisan budaya tak benda yang memiliki nilai simbolik dan spiritual tinggi, yang menggambarkan keharmonisan antara manusia, alam, dan leluhur. Metode penelitian yang digunakan adalah kualitatif etnografi dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa Upacara Adat Kawin Cai memenuhi empat elemen utama dalam wisata budaya, yaitu objek budaya, daya tarik wisata, produk naratif, dan produk wisata. Lokasi pelaksanaan seperti Balong Dalem Tirtayatra dan situs mata air Cikembulan menjadi objek wisata yang sakral, sementara prosesi adat, kesenian tradisional Genjring Dog-dog, serta partisipasi masyarakat lintas generasi menjadi daya tarik utama. Produk naratif tentang sejarah dan makna simbolis upacara dikemas dalam bentuk e-booklet untuk mempermudah pemahaman wisatawan. Produk wisata yang ditawarkan meliputi pertunjukan budaya dan interaksi langsung antara wisatawan dengan tokoh adat. Penelitian ini juga dilengkapi dengan analisis SWOT untuk merumuskan strategi pengembangan upacara sebagai atraksi wisata berkelanjutan. Dengan demikian, Upacara Adat Kawin Cai memiliki potensi kuat untuk dikembangkan sebagai produk wisata budaya yang tidak hanya menarik secara visual, melainkan menjadi makna edukatif dan pelestarian nilai-nilai lokal. This study aims to examine the potential of the Kawin Cai Traditional Ceremony as a cultural tourism attraction in Kuningan Regency, West Java. This tradition is an intangible cultural heritage that holds deep symbolic and spiritual values, representing the harmony between humans, nature, and ancestors. The research method used is descriptive qualitative with data collection techniques including observation, in-depth interviews, and documentation. The findings indicate that the Kawin Cai Traditional Ceremony meets four main elements of cultural tourism: tourist objects, tourist attractions, narrative products, and tourism products. Sacred locations such as Balong Dalem Tirtayatra and the Cikembulan spring sites serve as significant tourist objects, while the traditional procession, Genjring Dog-dog performance, and intergenerational community participation are the main attractions. Narrative products about the history and symbolic meaning of the ceremony are presented in an e-booklet format to help tourists better understand the cultural context. The tourism products offered include cultural performances and direct interaction between tourists and traditional leaders. This research is also complemented with a SWOT analysis to formulate strategies for sustainable tourism development. Thus, the Kawin Cai Traditional Ceremony has strong potential to be developed as a cultural tourism product that is not only visually appealing but also rich in educational value and local cultural preservation.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_articles&hl=id&imq=Luthfi+Nurul+Aini# ID SINTA Dosen Pembimbing Irena Novarlia: 0023118208 Gilang Pratama Putra: 0018028707
    Uncontrolled Keywords: Upacara adat kawin cai sebagai daya tarik wisata di Kabupaten Kuningan Of kawin cai traditional ceremony as a tourist attraction in Kuningan regency
    Subjects: L Education > L Education (General)
    Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
    Depositing User: Luthfi Nurul Aini
    Date Deposited: 30 Jul 2025 03:11
    Last Modified: 30 Jul 2025 03:11
    URI: http://repository.upi.edu/id/eprint/134874

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