PENGARUH KUALITAS LAYANAN DAN ATRAKSI WISATA TERHADAP KEPUASAN WISATAWAN DI OBJEK WISATA BUDAYA BATU KURSI PARSIDANGAN SIALLAGAN SAMOSIR

Sabam Fernando Simbolon, - and Indra Safari, - and Oman Sukirman, - (2025) PENGARUH KUALITAS LAYANAN DAN ATRAKSI WISATA TERHADAP KEPUASAN WISATAWAN DI OBJEK WISATA BUDAYA BATU KURSI PARSIDANGAN SIALLAGAN SAMOSIR. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk mengkaji persepsi wisatawan terhadap kualitas layanan, atraksi wisata, dan tingkat kepuasan wisatawan di Objek Wisata Budaya Batu Kursi Parsidangan Siallagan, serta menganalisis seberapa besar pengaruh kualitas layanan dan atraksi wisata terhadap kepuasan wisatawan. Data dikumpulkan melalui penyebaran kuesioner kepada 99 wisatawan yang telah berkunjung ke Batu Kursi Parsidangan Siallagan dengan teknik pengambilan sampel non-probability sampling menggunakan pendekatan purposive sampling. Sebelum dilakukan analisis lebih lanjut, dilakukan uji validitas dan reliabilitas terhadap instrumen kuesioner untuk menilai ketepatan dan konsistensi alat ukur dalam menilai persepsi wisatawan. Teknik analisis data yang digunakan dalam penelitian ini terdiri dari analisis deskriptif untuk menggambarkan tanggapan wisatawan terhadap masing-masing variabel, serta analisis verifikatif yang meliputi uji asumsi klasik, analisis regresi linier berganda, koefisien determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa nilai koefisien determinasi sebesar 0,563, yang mengindikasikan bahwa kualitas layanan dan atraksi wisata secara bersama-sama memberikan kontribusi terhadap kepuasan wisatawan sebesar 56,3%. Secara umum, penelitian ini menunjukkan bahwa kualitas layanan, atraksi wisata, dan tingkat kepuasan wisatawan memperoleh penilaian positif dari para wisatawan. Selain itu, kualitas layanan dan atraksi wisata terbukti memberikan pengaruh yang signifikan terhadap kepuasan wisatawan di Objek Wisata Budaya Batu Kursi Parsidangan Siallagan, Kabupaten Samosir. This study aims to examine tourists' perceptions of service quality, tourist attractions, and the level of tourist satisfaction at the Batu Kursi Parsidangan Siallagan Cultural Tourism Site, as well as to analyze the extent to which service quality and tourist attractions influence tourist satisfaction. Data were collected through the distribution of questionnaires to 99 tourists who had visited Batu Kursi Parsidangan Siallagan, using a non-probability sampling technique with a purposive sampling approach. Before conducting further analysis, validity and reliability tests were carried out on the questionnaire instruments to assess the accuracy and consistency of the measurement tools in evaluating tourists' perceptions. The data analysis techniques used in this study include descriptive analysis to describe tourists' responses to each variable, and verification analysis, which includes classical assumption tests, multiple linear regression analysis, the coefficient of determination, t-test, and F-test. The results of the study show that the coefficient of determination is 0.563, indicating that service quality and tourist attractions together contribute 56.3% to tourist satisfaction. In general, the study shows that service quality, tourist attractions, and the level of tourist satisfaction received positive evaluations from tourists. Moreover, service quality and tourist attractions were proven to have a significant influence on tourist satisfaction at the Batu Kursi Parsidangan Siallagan Cultural Tourism Site, Samosir Regency.

	Text S_IPAR_2104701_Title.pdf Download (776kB)
	Text S_IPAR_2104701_Chapter1.pdf Download (241kB)
	Text S_IPAR_2104701_Chapter2.pdf Restricted to Staf Perpustakaan Download (401kB)
	Text S_IPAR_2104701_Chapter3.pdf Download (558kB)
	Text S_IPAR_2104701_Chapter4.pdf Restricted to Staf Perpustakaan Download (761kB)
	Text S_IPAR_2104701_Chapter5.pdf Download (52kB)
	Text S_IPAR_2104701_Appendix.pdf Restricted to Staf Perpustakaan Download (2MB)

Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?user=GRj6JUYAAAAJ&hl=en ID SINTA Dosen Pembimbing: Indra Safari: 5993891 Oman Sukirman: 5992874
Uncontrolled Keywords:	Kualitas Layanan, Atraksi Wisata, Kepuasan Wisatawan, Batu Kursi Parsidangan Siallagan Service Quality, Tourist Attractions, Tourist Satisfaction, Batu Kursi Parsidangan Siallagan
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Sumedang > S1 Industri Pariwisata
Depositing User:	Sabam Fernando Simbolon
Date Deposited:	29 Jul 2025 07:00
Last Modified:	31 Jul 2025 08:31
URI:	http://repository.upi.edu/id/eprint/134392

Actions (login required)

View Item