HUBUNGAN AKSESIBILITAS, AMENITAS, DAN ATRAKSI WISATA DENGAN KEPUTUSAN BERKUNJUNG WISATAWAN DI MUSEUM PRABU GEUSAN ULUN

    M. Farel ariayudha, - and Prof. Yudha Munajat Saputra, M.Ed., - and Dr. Irena Novarlia, S.Pd., M.Pd., M.M, - (2025) HUBUNGAN AKSESIBILITAS, AMENITAS, DAN ATRAKSI WISATA DENGAN KEPUTUSAN BERKUNJUNG WISATAWAN DI MUSEUM PRABU GEUSAN ULUN. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Aksesibilitas, amenitas, dan atraksi wisata merupakan komponen penting dalam dunia kepariwisataan. Dengan adanya kemudahan aksesibilitas, fasilitas yang memadai, serta atraksi wisata menarik yang dirasakan oleh wisatawan maka akan mempengaruhi minat wisatawan untuk mengunjungi destinasi wisata di suatu daerah. Penelitian ini untuk mengetahui seberapa kuat hubungan aksesibilitas, amenitas, dan atraksi wisata dengan keputusan berkunjung wisatawan di Museum Prabu Geusan Ulun. Metode kuantitatif digunakan dengan pendekatan analisis korelasional, dengan melibatkan 70 responden yang dipilih melalui teknik accidental sampling. Berdasarkan hasil uji korelasi Pearson, aksesibilitas memiliki hubungan yang kuat dengan keputusan berkunjung wisatawan (r=0,708, p<0,01), diikuti dengan amenitas (r=0,807, p<0,01), serta atraksi wisata (r=0,738, p<0,01). Hasil uji korelasi berganda juga menunjukan terdapat hubungan yang sangat kuat antara aksesibilitas, amenitas, dan atraksi wisata dengan keputusan berkunjung wisatawan (R=0,842, F<0,05). Hasil penelitian ini menunjukan bahwa aksesibilitas, amenitas, serta atraksi wisata memiliki hubungan dengan keputusan berkunjung wisatawan di Museum Prabu Geusa ulun. Penelitian ini diharapkan dapat bermanfaat bagi pemangku kepentingan di dunia pariwisata khususnya di Kabupaten Sumedang dan pengelola Musuem Prabu Geusan Ulun untuk merumuskan startegi pengembangan museum serta meningkatkan kualitas setiap aspek yang tersedia di museum sehingga meningkatkan angka kunjungan wisatawan. Accessibility, amenities, and tourist attractions are key components in the tourism industry. Ease of accessibility, adequate facilities, and attractive tourist attractions experienced by visitors influence their interest in visiting a destination. This study aims to determine the strength of the relationship between accessibility, amenities, and tourist attractions with tourists' decisions to visit the Prabu Geusan Ulun Museum. A quantitative method was used with a correlational analysis approach, involving 70 respondents selected through accidental sampling. Based on the results of the Pearson correlation test, accessibility has a strong relationship with tourists’ decision to visit (r=0.708, p<0.01), followed by amenities (r=0.807, p<0.01), and tourist attractions (r=0.738, p<0.01). The results of the multiple correlation test also show a very strong relationship between accessibility, amenities, and tourist attractions with tourists’ decision to visit (R=0.842, F<0.05). These findings indicate that accessibility, amenities, and tourist attractions are significantly associated with tourists' decisions to visit the Prabu Geusan Ulun Museum. This research is expected to be beneficial for stakeholders in the tourism sector, particularly in Sumedang Regency, as well as for the management of the Prabu Geusan Ulun Museum in formulating development strategies and improving the quality of all aspects available in the museum, thereby increasing the number of tourist visits.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?user=N7nCndIAAAAJ&hl=en ID SINTA Dosen Pembimbing: Prof. Yudha Munajat Saputra, M.Ed. : 6146885 Dr. Irena Novarlia, S.Pd., M.Pd., M.M : 6784293
    Uncontrolled Keywords: Aksesibilitas, Amenitas, Atraksi Wisata, Keputusan Berkunjung, Museum Prabu Geusan Ulun. Accessibility, Amenities, Tourist Attractions, Visiting Decision, Prabu Geusan Ulun Museum.
    Subjects: L Education > L Education (General)
    Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
    Depositing User: M. Farel Ariayudha
    Date Deposited: 29 Jul 2025 06:54
    Last Modified: 29 Jul 2025 06:54
    URI: http://repository.upi.edu/id/eprint/134340

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