KESANTUNAN DALAM KOMENTAR PENGGEMAR BOLA DAN K-POP DI MEDIA SOSIAL TIKTOK: kajian sosiopragmatik

Zahra Meidina Putri, - and Afi Fadlilah, - and Undang Sudana, - (2025) KESANTUNAN DALAM KOMENTAR PENGGEMAR BOLA DAN K-POP DI MEDIA SOSIAL TIKTOK: kajian sosiopragmatik. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Media sosial menjadi tempat diskusi publik antar kounitas untuk berinteraksi membahas isu-isu yang melibatkan kepentingan bersama. Salah satu isu yang menjadi polemik yaitu penggunaan Stadion Gelora Bung Karno sebagai lokasi konser musik K-Pop yang memicu perdebatan. Interaksi yang terjadi dalam kolom komentar kerap menampilkan strategi berbahasa yang mencerminkan relasi sosial, sikap, dan identitas kelompok Penelitian ini bertujuan untuk mengkaji strategi kesantunan, pelanggaran kesantunan dan aspek sosial dalam komentar penggemar sepak bola dan K-pop di media sosial TikTok dengan menggunakan pendekatan sosiopragmatik berdasarkan teori kesantunan Brown dan Levinson. Data dikumpulkan melalui dokumentasi berupa 10 video dengan mengambil 10 komentar dari setiap video yang melibatkan kedua komunitas tersebut. Hasil penelitian menunjukkan bahwa terdapat empat jenis strategi kesantunan yang digunakan, yaitu strategi kesantunan positif sebanyak 30 komentar, strategi kesantunan negatif sebanyak 9 komentar, strategi bald on record sebanyak 36 komentar, dan strategi off record sebanyak 25 komentar. Sementara itu, ditemukan pula pelanggaran kesantunan dalam 76 komentar, dengan rincian 54 komentar melanggar muka positif dan 22 komentar melanggar muka negatif. Sisanya, sebanyak 24 komentar tidak mengandung pelanggaran kesantunan. Temuan ini menunjukkan bahwa interaksi antar penggemar di TikTok cenderung bersifat ekspresif dan kompetitif, sehingga memunculkan penggunaan strategi kesantunan yang beragam serta pelanggaran yang cukup signifikan terhadap etika berbahasa.

Social media has become a place for public discussion between communities to interact to discuss issues involving common interests. One of the issues that has become a polemic is the use of the Gelora Bung Karno Stadium as a location for a K-Pop music concert which has sparked debate. The interactions that occur in the comments column often display language strategies that reflect social relations, attitudes, and group identities. This study aims to examine politeness strategies, politeness violations and social aspects in comments by football and K-pop fans on TikTok social media using a sociopragmatic approach based on Brown and Levinson's politeness theory. Data were collected through documentation in the form of 10 videos by taking 10 comments from each video involving the two communities. The results of the study showed that there were four types of politeness strategies used, namely positive politeness strategies as many as 30 comments, negative politeness strategies as many as 9 comments, bald on record strategies as many as 36 comments, and off record strategies as many as 25 comments. Meanwhile, politeness violations were also found in 76 comments, with details of 54 comments violating positive face and 22 comments violating negative face. The remaining 24 comments did not contain any violations of politeness. These findings suggest that interactions between fans on TikTok tend to be expressive and competitive, resulting in the use of diverse politeness strategies and significant violations of language ethics.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?hl=en ID SINTA Dosen Pembimbing Afi Fadlilah: 5995742 Undang Sudana: 6005105
Uncontrolled Keywords:	strategi kesantunan, pelanggaran kesantunan, sosiopragmatik, TikTok, komentar, penggemar bola, K-pop. politeness strategies, politeness violations, sociopragmatics, TikTok, comments, football fans, K-pop.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform P Language and Literature > P Philology. Linguistics
Divisions:	Fakultas Pendidikan Bahasa dan Sastra > Jurusan Pendidikan Bahasa dan Sastra Indonesia > Program Studi Bahasa dan Sastra Indonesia (nonpendidikan)
Depositing User:	Zahra Meidina Putri
Date Deposited:	05 Jun 2025 02:56
Last Modified:	05 Jun 2025 02:56
URI:	http://repository.upi.edu/id/eprint/133518

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