Nenden Yayu Destiana, - and Ahmad Hudaiby Galih Kusumah, - and Rini Andari, - (2025) MODEL PENGEMBANGAN EKONOMI KREATIF BERBASIS COMMUNITY BASED TOURISM (CBT) UNTUK MEWUJUDKAN KEMANDIRIAN DESA WISATA: Studi Kasus Desa Wisata Baros Kabupaten Bandung. S2 thesis, Universitas Pendidikan Indonesia.
Abstract
ABSTRAK
Penelitian ini bertujuan untuk mengidentifikasi potensi dan kendala pengembangan ekonomi kreatif di Desa Baros, menganalisis strategi pengembangan ekonomi kreatif berbasis Community based tourism (CBT) dan merumuskan model pengembangan ekonomi kreatif berbasis Community Based Tourism (CBT) untuk mewujudkan kemandirian Desa wisata. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus di Desa Wisata Baros. Teknik pengumpulan data dikumpulkan melalui wawancara mendalam dengan para pemangku kepentingan, observasi lapangan dan analisis dokumen dilakukan untuk memperoleh data yang lebih lengkap dengan metode analisis deskriptif dan analisis temtatik. Hasil penelitian ini menunjukan bahwa model pengembangan ekonomi kreatif berbasis Community Based Tourism (CBT) di desa wisata baros dapat diwujudkan melalui komponen utama community empowerment, cultural preservation, sustainable development, economic diversification. Serta pilar ekonomi kreatif sebagai pusat pengembangan : human resources, creative industry, creativity and innovation, infrastructure dan technology, policy and regulation, market and consumption, collaboration and creative ecosystem, and sustainability dan stakeholder sebagai ekosistem pendukung. Melalui penerapan model ini masyarakat secara aktif terlibat dalam pengelolaan dan pengembangan Desa wisata, yang mendorong terciptanya kemandirian ekonomi dengan memanfaatkan sumber daya lokal secara optimal. Diharapkan, hasil penelitian ini dapat memberikan kontribusi praktis bagi pengembangan Desa wisata lainnya untuk mengoptimalkan potensi ekonomi kreatif dan mencapai kemandirian ekonomi melalui pendekatan berbasis masyarakat.
Kata Kunci : Ekonomi kreatif, Community Based Tourism (CBT), dan Kemandirian Desa.
ABSTRACT
This study aims to identify the potential and constraints of creative economy development in Baros Village, analyze creative economy development strategies based on Community Based Tourism (CBT) and formulate a creative economy development model based on Community Based Tourism (CBT) to realize the independence of tourist villages. This study uses a qualitative approach with a case study method in Baros Tourism Village. Data collection techniques were collected through in-depth interviews with stakeholders, field observations and document analysis were carried out to obtain more complete data with descriptive analysis and thematic analysis methods. The results of this study indicate that the creative economy development model based on Community Based Tourism (CBT) in Baros tourism village can be realized through the main components of community empowerment, cultural preservation, sustainable development, economic diversification. As well as the pillars of the creative economy as the center of development: human resources, creative industry, creativity and innovation, infrastructure and technology, policy and regulation, market and consumption, collaboration and creative ecosystem, and sustainability and stakeholders as supporting ecosystems. Through the application of this model, the community is actively involved in the management and development of tourist villages, which encourages the creation of economic independence by optimally utilizing local resources. It is hoped that the results of this study can provide practical contributions to the development of other tourist villages to optimize the potential of the creative economy and achieve economic independence through a community-based approach.
Keywords: Creative economy, Community Based Tourism (CBT), and Village Independence.
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| Item Type: | Thesis (S2) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&authuser=1&user=sAF5opMAAAAJ ID SINTA DOSEN PEMBIMBING : Ahmad Hudaiby Galih Kusumah : 5989818 Rini Andari : 6000526 |
| Uncontrolled Keywords: | Ekonomi kreatif, Community Based Tourism (CBT), dan Kemandirian Desa. Creative economy, Community Based Tourism (CBT), and Village Independence. |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education |
| Divisions: | Sekolah Pasca Sarjana > Magister Pariwisata |
| Depositing User: | Nenden Yayu Destiana |
| Date Deposited: | 25 Apr 2025 02:33 |
| Last Modified: | 25 Apr 2025 02:33 |
| URI: | http://repository.upi.edu/id/eprint/132440 |
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