Tessa Marlina, - and Aceng Ruhendi Saifullah, - and Budi Hermawan, - (2025) ANALISIS FRAMING MEDIA DAN TANGGAPAN PEMIRSA TERHADAP PEMBERITAAN POLEMIK PONDOK PESANTREN AL-ZAYTUN:KASUS PANJI GUMILANG DALAM AKUN RESMI YOUTUBE TEMPO.CO DAN KOMPAS TV. S2 thesis, Universitas Pendidikan Indonesia.
Abstract
Polemik yang melibatkan Pondok Pesantren Al-Zaytun dan Panji Gumilang telah menjadi isu nasional yang menyita perhatian publik, terutama melalui pemberitaan di media arus utama seperti Tempo.co dan Kompas TV. Penelitian ini bertujuan untuk menganalisis framing media yang dilakukan oleh akun resmi Youtube Tempo.co dan Kompas TV dalam memberitakan kasus tersebut, serta mengidentifikasi tanggapan pemirsa terhadap pemberitaan yang disampaikan. Pendekatan kualitatif dengan metode analisis framing model Robert Entman digunakan untuk mengeksplorasi elemen framing seperti definisi masalah, penyebab masalah, penilaian moral, dan rekomendasi solusi yang disajikan oleh kedua media. Selain itu, analisis terhadap tanggapan pemirsa di platform Youtube dilakukan untuk memahami apa saja tanggapan pemirsa terhadap narasi berita yang dibangun. Hasil penelitian menunjukkan bahwa Tempo.co cenderung menggunakan pendekatan investigatif dengan menyoroti sisi kontroversial dari isu ini, sementara Kompas TV lebih menekankan pada dampak sosial dan tanggapan masyarakat luas. Perbedaan framing ini menciptakan persepsi yang beragam di kalangan publik, dengan tanggapan yang mencerminkan keberpihakan, kritik terhadap media, hingga perdebatan di antara para pemirsa. Penelitian ini memberikan wawasan tentang bagaimana framing media memengaruhi persepsi publik dalam kasus kontroversial dan pentingnya literasi media dalam menyikapi pemberitaan dengan menunjukkan keterkaitan antara framing media dan tanggapan pemirsa melalui analisis proses semiosis. Kata kunci: Framing media, tanggapan pemirsa, semiotika, Tempo.co, Kompas TV, Panji Gumilang, Al-Zaytun The controversy involving the Al-Zaytun Islamic Boarding School and Panji Gumilang has become a national issue that has captured public attention, particularly through coverage in mainstream media such as Tempo.co and Kompas TV. This study aims to analyze media framing conducted by the official YouTube accounts of Tempo.co and Kompas TV in reporting on the case, as well as to identify audience responses to the news presented. A qualitative approach using Robert Entman’s framing analysis method is employed to explore framing elements such as problem definition, causes of the issue, moral judgment, and recommended solutions presented by both media outlets. Additionally, an analysis of audience responses on YouTube is conducted to understand viewers' reactions to the news narratives constructed. The findings indicate that Tempo.co tends to use an investigative approach, highlighting the controversial aspects of the issue, while Kompas TV focuses more on the social impact and public responses. These differences in framing create diverse perceptions among the public, with reactions ranging from bias, media criticism, to debates among viewers. This study provides insights into how media framing influences public perception in controversial cases and underscores the importance of media literacy in responding to news by demonstrating the relationship between media framing and audience responses through the analysis of the semiosis process. Keywords: media framing, audiences’ response, semiotic, Tempo.co, Kompas TV, Panji Gumilang, Al Zaytun
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
T_LING_2105241_TITLE.pdf Download (883kB) |
|
Text
T_LING_2105241_CHAPTER1.pdf Download (485kB) |
|
Text
T_LING_2105241_CHAPTER2.pdf Restricted to Staf Perpustakaan Download (873kB) |
|
Text
T_LING_2105241_CHAPTER3.pdf Download (828kB) |
|
Text
T_LING_2105241_CHAPTER4.pdf Restricted to Staf Perpustakaan Download (1MB) |
|
Text
T_LING_2105241_CHAPTER5.pdf Download (338kB) |
|
Text
T_LING_2105241_APPENDIX.pdf Restricted to Staf Perpustakaan Download (2MB) |
| Item Type: | Thesis (S2) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&user=vmFf1AQAAAAJ ID SINTA Dosen Pembimbing : Budi Hermawan: 6728996 Aceng Ruhendi Saifullah: 6005752 |
| Uncontrolled Keywords: | Framing media, tanggapan pemirsa, semiotika, Tempo.co, Kompas TV, Panji Gumilang, Al-Zaytun media framing, audiences’ response, semiotic, Tempo.co, Kompas TV, Panji Gumilang, Al Zaytun |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform P Language and Literature > P Philology. Linguistics |
| Divisions: | Sekolah Pasca Sarjana > Linguistik S-2 |
| Depositing User: | Tessa Marlina |
| Date Deposited: | 23 Apr 2025 03:58 |
| Last Modified: | 23 Apr 2025 03:58 |
| URI: | http://repository.upi.edu/id/eprint/131864 |
Actions (login required)
 |
View Item |