THE INFLUENCE OF PRODUCT INNOVATION AND BUSINESS NETWORKS ON BUSINESS SUCCES

Nur Gupita Safitri, - and Hari Mulyadi, - and Chairul Furqon, - (2023) THE INFLUENCE OF PRODUCT INNOVATION AND BUSINESS NETWORKS ON BUSINESS SUCCES. S2 thesis, Universitas Pendidikan Indonesia.

Abstract

The success of SMEs coffee shop businesses is a major issue. Subang Menyeduh, a
community of coffee shop entrepreneurs, is one of those struggling with business success.
Many of them fail to survive less than 5 years. Efforts are being made to boost the
success of the coffee shop industry by developing new products and expanding its
business network. The research was conducted to obtain an overview of the influence of
product innovation on business success, the influence of business networks on business
success, and the influence of product innovation and business networks on business
success in the Subang Brewing coffee community. The research methods used are
descriptive and verification method. An explanatory survey with a sample size of 40
coffee shop entrepreneurs was used. The path analysis data analysis technique was used
with the Statistical Product for Service Solutions (SPSS) computer software. The study's
findings indicate that the description of product innovation is in the good category, the
description of business networks is in the very high category, and the description of
business success is in the very high category. The influence of product innovation on
business success is high, while the influence of business networks on business success is
low, while the effect of product innovation and business networks on business success is
80.9%, indicating that the effect is very strong. Based on the findings of this study, coffee
shop entrepreneurs are advised to improve in the design dimensions of product design
and institutional networks in the hope of supporting the growth of the coffee shop
business.
Keywords: Business success, product innovation, business network

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Item Type:	Thesis (S2)
Additional Information:	https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing: Hari Mulyadi: 5984810 Chairul Furqon: 5994043
Uncontrolled Keywords:	Keberhasilan usaha, inovasi produk, jaringan bisnis Business success, product innovation, business network
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > S2 Manajemen
Depositing User:	Nur Gupita Safitri
Date Deposited:	11 Apr 2025 02:58
Last Modified:	11 Apr 2025 02:58
URI:	http://repository.upi.edu/id/eprint/131847

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