PENGARUH PHYSICAL ENVIRONMENT TERHADAP CUSTOMER SATISFACTION

    Owen Valentino, - (2024) PENGARUH PHYSICAL ENVIRONMENT TERHADAP CUSTOMER SATISFACTION. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari Physical Environment terhadap Customer satisfaction pada tamu yang pernah melakukan kegiatan menginap di glamping Dusun Bambu atau Trizara Resort. Dalam penelitian ini menggunakan variabel bebas (X) yaitu Physical Environemt yang terdiri dari dimensi diantaranya ambient, décor and design, dan spatial layout. Customer Satisfaction yang menjadi variabel terikat (Y). Jenis penelitian yang digunakan adalah deskriptif dan verifikati f dengan metode explanatory survey. Data dalam penelitian ini menggunakan data primer dengan pengambilan sampel sebanyak 112 responden yaitu wisatawan yang pernah menginap di glamping di Bandung. Teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan bantuan program perhitungan statistik. Dalam penelitian ini décor and design, dan spatial layout memperoleh penilaian tertinggi, sedangkan ambient memperoleh nilai terendah. Hasil penelitian menunjukan bahwa secara bersama-sama dan terpisah variabel Physical Environment memberikan pengaruh yang signifikan terhadap Customer satisfaction pada glamping di Bandung.

    Kata Kunci : Physical Environment, Customer Satisfaction, Glamping Bandung

    This study aims to find out how the influence of Physical Environment on Customer satisfaction of guests visiting glamping in Bandung. In this study, the independent variable (X) was used, namely Physical Environment which consisted of dimensions including ambient, décor and design, and spatial layout, and the dependent variable (Y) was Customer Satisfaction. The type of research used is descriptive and verification using explanatory survey methods. The data in this study used primary data by taking a sample of 112 respondents, namely guests who had stayed at glamping in Bandung. The data analysis technique used is multiple linear regression with the help of statistical calculation programs. In this study, décor and design, spatial layout received the highest rating, while ambient received the lowest score. The results of the study show that together and separately the Physical Environment variables have a significant influence on Customer satisfaction at glamping in Bandung.

    Keywords: Physical Environment, Customer Satisfaction, Glamping in Bandung

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    Official URL: https://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: ID Sinta Dosen Pembimbing: Oce Ridwanudin: 6681229 Dewi Pancawati Novalita: 6147140
    Uncontrolled Keywords: Physical Environment, Customer Satisfaction, Glamping Bandung
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
    Depositing User: Owen Valentino
    Date Deposited: 22 Oct 2024 07:08
    Last Modified: 22 Oct 2024 07:08
    URI: http://repository.upi.edu/id/eprint/127220

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