Dewi Yulianti, - (2024) PENGARUH HERDING BEHAVIOR DAN OVERCONFIDENCE TERHADAP KEPUTUSAN INVESTASI INVESTOR MUDA JAWA BARAT DENGAN FINANCIAL LITERACY SEBAGAI MODERASI. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk mengetahui gambaran herding behaviour, overconfidence, financial literacy dan keputusan investasi serta mengetahui pengaruh financial literacy memoderasi pengaruh herding behavior terhadap keputusan investasi dan financial literacy memoderasi pengaruh overconfidence terhadap keputusan investasi. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif dengan menggunakan pendekatan kuantitatif. Sampel penelitian terdiri dari 400 investor muda Jawa Barat yang telah atau sedang melakukan investasi. Metode pengambilan sampel dengan teknik accidental sampling. Hasil analisis deskriptif ini menunjukkan bahwa herding behavior berada pada kriteria sedang, overconfidence berada pada kriteria sedang, financial literacy berada pada kriteria tinggi, dan keputusan investasi berada pada kriteria sedang. Hasil pengujian hipotesis menunjukkan bahwa herding behavior dan overconfidence memiliki pengaruh positif terhadap keputusan investasi, begitu juga financial literacy memoderasi pengaruh herding behavior terhadap keputusan investasi. Sedangkan, variabel financial literacy tidak memoderasi pengaruh overconfidence terhadap keputusan investasi. This study aims to determine the description of herding behavior, overconfidence, financial literacy and investment decisions and to determine the effect of financial literacy moderating the effect of herding behavior on investment decisions and financial literacy moderating the effect of overconfidence on investment decisions. The research method used in this study is descriptive and verification using a quantitative approach. The research sample consisted of 400 young investors in West Java who have or are investing. The sampling method used the accidental sampling technique. The results of this descriptive analysis indicate that herding behavior is in the moderate criteria, overconfidence is in the moderate criteria, financial literacy is in the high criteria, and investment decisions are in the moderate criteria. The results of hypothesis testing indicate that herding behavior and overconfidence have a positive influence on investment decisions, as well as financial literacy moderating the effect of herding behavior on investment decisions. Meanwhile, the financial literacy variable does not moderate the effect of overconfidence on investment decisions.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=list_works&hl=en&user=gRpq9tgAAAAJ&gmla=ALUCkoUMtw7ziJKmV-1cAO-nc-4IkpRTz-Y9Mg5eGtfIm53FAzAez2Bphn53qacfjd6xOMis0fY-bZNyjh4ECRFH1U4BOtWmVheW ID SINTA Dosen Pembimbing Nugraha : 5994754 Harpa Sugiharti : 6706287 |
| Uncontrolled Keywords: | Herding Behavior, Overconfidence, Financial Literacy, Keputusan Investasi Herding Behavior, Overconfidence, Financial Literacy, Investment Decisions. |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Akuntansi |
| Depositing User: | Dewi Yulianti |
| Date Deposited: | 14 Oct 2024 09:47 |
| Last Modified: | 14 Oct 2024 09:47 |
| URI: | http://repository.upi.edu/id/eprint/126218 |
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