Muhammad Al Ghifari Fathan, - (2024) PENGARUH SOCIAL INFLUENCE TERHADAP E-PAYMENT ADOPTION BEHAVIOR YANG DIMEDIASI OLEH BEHAVIORAL INTENTION TO USE E-PAYMENT: Studi pada Generasi Baby Boomers di Kota Bandung. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh social influence terhadap e-payment adoption behavior behavior yang dimediasi oleh behavioral intention to use e-payment pada generasi baby boomers di Kota Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah generasi baby boomer yang berdomisili di Kota Bandung. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah sampel sebanyak 270 responden. Pengumpulan data dilakukan melalui kuesioner. Analisis data menggunakan analisis deskriptif dan analisis verifikatif dengan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa: 1) social influence berpengaruh signifikan terhadap e-payment adoption behavior behavior 2) social influence berpengaruh signifikan terhadap behavioral intention to use e-payment; 3) behavioral intention to use e-payment berpengaruh signifikan terhadap e-payment adoption behavior behavior; dan 4) behavioral intention to use e-payment memediasi secara signifikan pengaruh social influence terhadap e-payment adoption behavior behavior. Implikasi dari penelitian ini adalah perlunya peningkatan social influence di kalangan generasi baby boomers melalui program edukasi dan kampanye pemasaran yang melibatkan opinion leader, serta kemudahan penggunaan dan insentif dalam layanan e-payment untuk mendorong adopsi e-payment pada generasi tersebut. This study aims to analyze the effect of social influence on e-payment adoption behavior behavior mediated by behavioral intention to use e-payment in the baby boomers generation in Bandung City. This research uses a quantitative approach with a survey method. The population in this study is the baby boomer generation who live in Bandung City. The sampling technique used was purposive sampling with a total sample size of 270 respondents. Data collection was done through a questionnaire. Data analysis using descriptive analysis and verification analysis with Structural Equation Modeling (SEM). The results showed that: 1) social influence has a significant effect on e-payment adoption behavior behavior 2) social influence has a significant effect on behavioral intention to use e-payment; 3) behavioral intention to use e-payment has a significant effect on e-payment adoption behavior behavior; and 4) behavioral intention to use e-payment significantly mediates the effect of social influence on e-payment adoption behavior behavior. The implication of this research is the need to increase social influence among baby boomers through educational programs and marketing campaigns involving opinion leaders, as well as ease of use and incentives in e-payment services to encourage e-payment adoption behavior in that generation.
| Item Type: | Thesis (S1) |
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| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=id ID SINTA Dosen Pembimbing ID SINTA Dosen Pembimbing IMAS PURNAMASARI: 5995993 RATU DINTHA INSYANI ZUKHRUF FIRDAUSI SULAKSANA: 6752924 |
| Uncontrolled Keywords: | social influence, behavioral intention, e-payment adoption behavior, baby boomers |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis |
| Depositing User: | Muhammad Al Ghifari Fathan |
| Date Deposited: | 24 Sep 2024 05:38 |
| Last Modified: | 24 Sep 2024 05:38 |
| URI: | http://repository.upi.edu/id/eprint/125134 |
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