INTENSI INVESTOR MUSLIM JAWA BARAT BERINVESTASI SAHAM UNILEVER PASCA SERUAN BOIKOT PRODUK ISRAEL

Khoeril Anwar, - (2024) INTENSI INVESTOR MUSLIM JAWA BARAT BERINVESTASI SAHAM UNILEVER PASCA SERUAN BOIKOT PRODUK ISRAEL. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: http://repository.upi.edu/

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh sikap, norma subjektif, persepsi kontrol perilaku dan ekspektasi return terhadap intensi investor muslim Jawa Barat berinvestasi saham Unilever pasca seruan boikot produk pro Israel dengan religiositas Islam sebagai variabel moderasi. Subjek dalam penelitian ini adalah investor muslim yang berdomisili di Jawa Barat dengan jumlah sampel sebanyak 215 responden. Metode yang digunakan adalah kuantitatif dengan desain penelitian deskriptif kausalitas. Alat analisis yang dipakai yakni menggunakan aplikasi SmartPLS 4. Hasil analisis deskriptif menunjukkan bahwa variabel sikap, norma subjektif, persepsi kontrol perilaku, ekspektasi return dan intensi investasi berada dalam kategori sangat rendah, sedangkan religiositas Islam berada pada kategori sangat tinggi. Hasil analisis SEM-PLS menunjukan hasil bahwa variabel sikap, persepsi kontrol perilaku dan ekspektasi return secara langsung berpengaruh positif dan signifikan terhadap intensi berinvestasi, sedangkan norma subjektif tidak berpengaruh terhadap intensi berinvestasi. Religiositas Islam hanya mampu memoderasi dengan efek memperlemah variabel persepsi kontrol perilaku terhadap intensi berinvestasi. Implikasi dari penelitian ini, yaitu dapat memberikan masukan bagi stakeholder terkait seperti Majelis Ulama Indonesia (MUI) supaya dapat memberikan informasi yang lengkap dan akurat seputar perusahaan apa saja yang teridentifikasi berafiliasi dengan Israel. Hal ini sangat penting, untuk mempermudah investor muslim dalam memilah dan memilih saham perusahaan yang aman dan terbebas dari afiliasi Israel. This study aims to determine of attitudes, subjective norms, perceived behavioral control and expected return on investment intention with Islamic religiosity as a moderating variable. The subject of this study is Muslim investors in West Java with 215 respondents. The method using quantitative with a causal descriptive research design. The analysis tools using the SmartPLS 4 application. The results of the descriptive analysis showed that attitudes, subjective norms, perceived behavioral control, expected return and investment intention were in the very low category, while Islamic religiosity was in the very high category. The results of SEM-PLS analysis showed that attitudes, perceived behavioral control and expected return had a positive and significant effect on investment intention, while subjective norms had no effect on investment intention. Islamic religiosity is only able to moderate with the effect of weakening the variables of perceived behavior control on the investment intention.The implication of this study is that it can provide input for relevant stakeholders such as the Majelis Ulama Indonesia (MUI) so that it can provide complete and accurate information about what companies are identified as affiliated with Israel. This is very important, to make it easier for muslim investors to sort and choose the stocks of companies that are safe and free from Israeli affiliates.

Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?hl=id&user=Sxu3Nq4AAAAJ ID SINTA Dosen Pembimbing: A Jajang W Mahri: 5993287 Suci Aprilliani Utami: 6006385
Uncontrolled Keywords: Boikot Saham Unilever, Ekspektasi Return, Intensi Berinvestasi, Religiositas Islam, Theory of Planned Behavior Boycott of Unilever Stock, Expected Return, Investment Intentions, Islamic Religiosity, Theory of Planned Behavior
Subjects: L Education > L Education (General)
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Ilmu Ekonomi dan Keuangan Islam
Depositing User: Khoeril Anwar
Date Deposited: 14 Sep 2024 04:33
Last Modified: 14 Sep 2024 04:33
URI: http://repository.upi.edu/id/eprint/124404

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