Laeticia Viergiani Maryonoputri, - (2024) ANALISIS PARTISIPASI MASYARAKAT DALAM PENGEMBANGAN USAHA WISATA BERBASIS INDUSTRI KREATIF DI KAMPUNG WISATA KREATIF CIGADUNG. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini dilandasi oleh sistem pengembangan di KWK Cigadung yang belum berjalan optimal dan fenomena kesenjangan ekonomi yang terjadi antara pelaku usaha yang masih berdiri secara individual. Tujuan dari penelitian ini yaitu menganalisis bentuk partisipasi masyarakat dalam pengembangan usaha wisata kreatif di KWK Cigadung. Pendekatan deskriptif kualitatif digunakan dalam penelitian ini dengan teknik pengumpulan triangulasi data melalui observasi, dokumentasi dan wawancara yang dilakukan terhadap komunitas masyarakat terkait. Teori partisipasi masyarakat dan teori pengembangan usaha menjadi dasar dalam menganalisis partisipasi masyarakat serta dalam mengidentifikasi potensi dan kendala partisipasi dalam pengembangan usaha yang dilakukan. Hasil penelitian menunjukan bahwa bentuk partisipasi dominan ditunjukan oleh pelaku usaha dalam potensi keterampilan mereka melalui diversifikasi produk kreatif, pelatihan keterampilan dan workshop membatik serta pertunjukan budaya. Partisipasi yang diberikan cukup memberikan kontribusi signifikan terhadap peningkatan pendapatan dan kualitas produk bagi beberapa pelaku usaha. Namun, kendala utama yang ditemukan adalah kurangnya partisipasi dari SDM dalam mendukung pengembangan dan sistem kepengelolaan yang kurang terkoordinasi, keterbatasan pengelola dalam menyusun paket wisata yang menyebabkan kesenjangan antara pelaku usaha, serta strategi pemasaran yang belum optimal. Saran dari penelitian ini mencakup evaluasi dan peningkatan pertemuan masyarakat untuk pengembangan program, pengembangan paket wisata yang terstruktur melalui kolaborasi komunitas dalam menggabungkan keberagaman daya tarik, serta peningkatan strategi pemasaran digital melalui kerja sama dengan akademisi & media. This research is based on the development system in KWK Cigadung which has not yet run optimally and the phenomenon of economic disparity that occurs among business actors who still stand individually. The aim of this research is to analyze the forms of community participation in the development of creative tourism businesses in the Creative Tourism Village of Cigadung. A qualitative descriptive approach was used in this study with data triangulation techniques through observation, documentation, and interviews conducted with related community communities. The theory of community participation and the theory of business development served as the basis for analyzing community participation and identifying the potential and obstacles of participation in business development. The results of the study indicate that the dominant form of participation is demonstrated by business actors through their skill potential in creative product diversification, skill training, and batik workshops as well as cultural performances. The participation provided contributes significantly to the increase in income and product quality for several business actors. However, the main obstacle found is the lack of participation from human resources in supporting development and a poorly coordinated management system, limited management in compiling tourism packages causing disparities among business actors, and suboptimal marketing strategies. Recommendations from this research include evaluation and improvement of community meetings for program development, development of structured tourism packages through community collaboration in combining diverse attractions, and enhancement of digital marketing strategies through collaboration with academics & media.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing Fitri Rahmafitria: 6067571 |
| Uncontrolled Keywords: | Partisipasi Masyarakat, Komunitas, Kampung Wisata Kreatif, Pengembangan Usaha Community Participation, Community, Creative Tourism Village, Business Development |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Laeticia Viergiani Maryonoputri |
| Date Deposited: | 12 Sep 2024 02:30 |
| Last Modified: | 12 Sep 2024 02:30 |
| URI: | http://repository.upi.edu/id/eprint/124342 |
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