ANALISIS PEMAHAMAN QUALITY ASSURANCE DALAM PRODUK DIGITAL PADA MAHASISWA BISNIS DIGITAL UNIVERSITAS PENDIDIKAN INDONESIA

    Gieldy Akhyat Affandi Utama, - (2024) ANALISIS PEMAHAMAN QUALITY ASSURANCE DALAM PRODUK DIGITAL PADA MAHASISWA BISNIS DIGITAL UNIVERSITAS PENDIDIKAN INDONESIA. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Mahasiswa Bisnis Digital Universitas Pendidikan Indonesia Kampus Tasikmalaya menyadari pentingnya Quality Assurance (QA), namun banyak yang belum sepenuhnya memahami konsep ini. Penelitian ini bertujuan untuk mendeskripsikan dan mengevaluasi pemahaman mahasiswa mengenai QA, dengan tujuan menutup kesenjangan antara kesadaran dan penerapan QA dalam bidang Bisnis Digital. Metode penelitian yang digunakan adalah kuantitatif deskriptif, dengan teknik penarikan sampel Probability Sampling menggunakan pendekatan Proportionate Stratified Random Sampling. Hasil penelitian menunjukkan bahwa pemahaman mahasiswa mengenai QA secara umum sudah baik, terutama dalam penguasaan konsep dasar dan pentingnya QA untuk memastikan kualitas produk. Namun, masih terdapat beberapa dimensi QA yang belum sepenuhnya dipahami, terutama dalam hal penerapan praktis di industri. Tingkat pemahaman mendalam mengenai QA di kalangan mahasiswa bervariasi; sebagian besar memiliki pemahaman dasar yang cukup, tetapi hanya sedikit yang mampu mengaitkan konsep QA dengan studi kasus nyata di lapangan. Berdasarkan temuan ini, Program Studi Bisnis Digital disarankan untuk mengintegrasikan elemen praktis dalam kurikulum pengajaran QA, seperti simulasi QA, studi kasus dari industri, dan proyek kolaboratif dengan perusahaan. Langkah ini diharapkan dapat meningkatkan pemahaman mahasiswa dan menutup kesenjangan antara teori dan praktik QA. Penelitian selanjutnya dapat mengadopsi metode eksperimen untuk menguji efektivitas berbagai pendekatan pengajaran QA, serta membandingkan pemahaman QA di kalangan mahasiswa dari program studi lain.

    Digital Business students at Universitas Pendidikan Indonesia Tasikmalaya Campus realize the importance of Quality Assurance (QA), but many do not fully understand this concept. This study aims to describe and evaluate students' understanding of QA, with the aim of closing the gap between awareness and application of QA in the field of Digital Business. The research method used is descriptive quantitative, with Probability Sampling technique using Proportionate Stratified Random Sampling approach. The results showed that students' understanding of QA was generally good, especially in mastering basic concepts and the importance of QA to ensure product quality. However, there are still some dimensions of QA that are not fully understood, especially in terms of practical application in the industry. The level of in-depth understanding of QA among students varies; most have sufficient basic understanding, but only a few are able to relate QA concepts to real case studies in the field. Based on these findings, the Digital Business Study Program is advised to integrate practical elements in the QA teaching curriculum, such as QA simulations, case studies from industry, and collaborative projects with companies. This step is expected to improve students' understanding and close the gap between QA theory and practice. Future research can adopt experimental methods to test the effectiveness of the QA curriculum.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?hl=en&user=3siPhDMAAAAJ ID SINTA Dosen Pembimbing: Adam Hermawan: 6681172 Adi Prehanto: 6745739
    Uncontrolled Keywords: mahasiswa, quality assurance, pemahaman, bisnis digital, kualitas produk students, quality assurance, understanding, digital business, product quality
    Subjects: L Education > L Education (General)
    Divisions: UPI Kampus Tasikmalaya > S1 Bisnis Digital
    Depositing User: Gieldy Akhyat Affandi Utama
    Date Deposited: 18 Sep 2024 07:21
    Last Modified: 18 Sep 2024 07:21
    URI: http://repository.upi.edu/id/eprint/123899

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