Gusti Akbar Maulana, - (2024) PERANCANGAN VIDEO MOTION GRAPHIC SEBAGAI MEDIA PROMOSI PENGENALAN BUMBU NUSANTARA DARI CV. SAMARA MICRON SALERONELL. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Teknologi digital dan internet semakin berkembang, terbukti dengan adanya peningkatan pengguna internet di Indonesia. Pada tahun 2023 pengguna internet di Indonesia periode bulan januari 2023 menunjukkan kenaikan sekitar 213 juta pengguna dari tahun 2013. Maka dengan pengguna internet sebanyak ini media sosial sering kali menjadi media promosi produk. Hal ini harus dimanfaatkan oleh industri kecil menengah di Indonesia khususnya CV. Samara Micron Saleronell dalam mempromosikan produknya yaitu bumbu rempah, agar jangkauan pasar semakin luas. Tujuan dalam penelitian ini adalah mengetahui proses perancangan serta konsep dalam pembuatan video motion graphic dan mengetahui tanggapan dari khalayak umum terhadap video motion graphic yang telah dibuat. Dengan menggunakan metode practice-led research melalui 5 tahapan yaitu tahap persiapan, tahap mengimajinasi, tahap pengembangan imajinasi, tahap pengerjaan dan hasil karya. Hasil yang didapat yakni tanggapan atau apresiasi khalayak umum terhadap video motion graphic pada platform youtube official samara micron, mendapatkan hasil positif sebagai media promosi produk bumbu rempah yang dimiliki oleh CV. Samara Micron Saleronell sekaligus dalam hal pengenalan bumbu Nusantara yang melimpah. -------- Digital technology and the internet are growing, as evidenced by the increase in internet users in Indonesia. In 2023, internet users in Indonesia in the January 2023 period showed an increase of around 213 million users from 2013. So with this many internet users, social media is often a medium for product promotion. This must be utilized by small and medium industries in Indonesia, especially CV. Samara Micron Saleronell in promoting its products, namely spices, so that the market reach is wider. The purpose of this research is to find out the design process and concept in making motion graphic videos and to find out the responses from the general public to the motion graphic videos that have been made. By using the practice-led research method through 5 stages, namely the preparation stage, imagination stage, imagination development stage, workmanship stage and work results. The results obtained are the response or appreciation of the general public to the motion graphic video on the official samara micron youtube platform, getting positive results as a promotional media for spice products owned by CV. Samara Micron Saleronell as well as in terms of introducing the abundant spices of the archipelago.
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S_MULTI_2001428_Chapter1.pdf Download (278kB) |
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S_MULTI_2001428_Chapter2.pdf Restricted to Staf Perpustakaan Download (785kB) |
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S_MULTI_2001428_Chapter3.pdf Download (314kB) |
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_articles&hl=id&imq=GUSTI+AKBAR+MAULANA# ID Sinta Dosen Pembimbing Intan Permata Sari, S.St., M.Ds. : 6130817 Agus Juhana, S.Pd., M.T. : 6854525 |
| Uncontrolled Keywords: | Motion Graphic, Bumbu Rempah, Media Promosi, spices, promotion media. |
| Subjects: | L Education > L Education (General) T Technology > T Technology (General) T Technology > TR Photography |
| Divisions: | UPI Kampus cibiru > S1 Pendidikan Multimedia |
| Depositing User: | Gusti Akbar Maulana |
| Date Deposited: | 11 Sep 2024 07:08 |
| Last Modified: | 11 Sep 2024 07:08 |
| URI: | http://repository.upi.edu/id/eprint/122600 |
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