Ghina Kamilah Supriadi, - (2024) KREATIVITAS MAHASISWA UPI ASAL SUBANG SEBAGAI ROLE MODEL DALAM MENGHADAPI PERKEMBANGAN TREN OUTFIT OF THE DAY DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Kreativitas menjadi kualitas penting dalam menanggapi permasalahan, dengan fokus pada kemampuan melihat berbagai sudut pandang untuk menciptakan solusi terbaik. Kreativitas ini memberikan kontribusi yang signifikan dalam menyelesaikan beragam masalah, termasuk dalam adaptasi mahasiswa terhadap tren gaya hidup dan berpakaian. Salah satu tren yang sangat diminati oleh remaja dan masyarakat saat ini adalah Outfit of The Day (OOTD), yang merupakan representasi gaya busana, aksesoris, dan gaya sehari-hari yang diunggah di media sosial. yang pada akhirnya dapat menjadi sumber inspirasi dan role model bagi masyarakat. Penelitian ini bertujuan untuk menggambarkan kreativitas mahasiswa UPI asal Subang sebagai role model dalam perkembangan tren OOTD di Kota Bandung, dengan dasar teori peran dan motivasi kepuasan. Metode penelitian menggunakan pendekatan kualitatif dengan studi kasus, melibatkan wawancara mendalam dengan 8 mahasiswa UPI asal Subang yang memilki kreativitas dan menciptakan tren OOTD. Data juga dikumpulkan melalui observasi dan analisis konten media sosial terkait. Hasil penelitian menunjukkan beberapa temuan penting yaitu Generasi Z terdampak globalisasi dimana mereka cenderung menyukai tren fast fashion karena teknologi yang semakin canggih dan memudahkan penggunanya. Penggunaan akasesoris dalam penampilannya agar terlihat menarik dan mempercantik penampilan menambah kepercayaan diri. Untuk memenuhi kebutuhan tersebut dibutuhkan kreativitas yang diekspresikan melalui pekerjaan sampingan untuk memenuhi kebutuhan sehari-hari serta mengikuti tren OOTD, selain itu mereka menginspirasi melalui media sosial dengan fitur didalamnya yang mendukung aktivitas mereka. Faktor pendorong sendiri termasuk gaya hidup lingkungan pertemanan, diskon, flash sale, dan gratis ongkir dari platform belanja online seperti Shopee, sedangkan faktor penghambat yaitu kurangnya dukungan finansial dari orang tua. Creativity is an important quality in responding to problems, with a focus on the ability to see various points of view to create the best solution. This creativity makes a significant contribution in solving various problems, including in adapting students to lifestyle and clothing trends. One trend that is very popular with teenagers and society today is Outfit of the Day (OOTD), which is a representation of clothing styles, accessories and everyday style uploaded on social media. which in the end can become a source of inspiration and role model for society. This research aims to describe the creativity of UPI students from Subang as role models in the development of the OOTD trend in Bandung City, based on role theory and satisfaction motivation. The research method uses a qualitative approach with case studies, involving in-depth interviews with 8 UPI students from Subang who have creativity and create OOTD trends. Data is also collected through observation and analysis of related social media content. The research results show several important findings, namely that Generation Z is affected by globalization, where they tend to like the fast fashion trend because technology is increasingly sophisticated and makes it easier for users. The use of accessories in your appearance to look attractive and beautify your appearance increases your self-confidence. To fulfill these needs, creativity is needed which is expressed through side jobs to fulfill daily needs and follow OOTD trends. Apart from that, they inspire people through social media with features that support their activities. The driving factors include the lifestyle of friends, discounts, flash sales and free shipping from online shopping platforms such as Shopee, while the inhibiting factor is the lack of financial support from parents.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&user=UJlgBtYAAAAJ ID SINTA Dosen Pembimbing : SITI NURBAYANI K: 5976314 FAQIH SAMLAWI: 5994693 |
| Uncontrolled Keywords: | Kreativitas, Tren Outfit of The Day, Role Model, Mahasiswa UPI Asal Subang Creativity, Outfit of the Day Trends, Role Models, UPI Students fromSubang |
| Subjects: | H Social Sciences > H Social Sciences (General) L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan IPS |
| Depositing User: | Ghina Kamilah Supriadi |
| Date Deposited: | 29 Aug 2024 07:55 |
| Last Modified: | 29 Aug 2024 07:55 |
| URI: | http://repository.upi.edu/id/eprint/121692 |
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