PERAN WORD OF MOUTH PROMOTION TERHADAP KEPUTUSAN BERKUNJUNG WISATA KE DESA RANCAKALONG

Ghaisani Shabrina Badzlin, GSB (2024) PERAN WORD OF MOUTH PROMOTION TERHADAP KEPUTUSAN BERKUNJUNG WISATA KE DESA RANCAKALONG. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

PERAN WORD OF MOUTH PROMOTION TERHADAP KEPUTUSAN BERKUNJUNG WISATA KE DESA RANCAKALONG Ghaisani Shabrina Badzlin ABSTRAK Word of mouth merupakan salah satu bentuk promosi yang dapat dilakukan oleh setiap industri dan setiap kalangan, dengam melakukan promosi maka akan membuat pengunjung tertarik dan membuat keputusan untuk berkunjung jika informan menyampaikan dengan menarik kepada para pendengar. Word of mouth memiliki lima indikator yaitu, talkers, topics, tools, talkingpart, dan tracking. Penelitian ini menganalisis word of mouth promotion sebagai variabel X dengan Keputusan berkunjung sebagai variabel Y. Penelitian ini bertujuan untuk mengetahui gambaran dan merinci peran word of mouth promotion terhadap keputusan berkunjung wisata ke Desa Rancakalong. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan deskriptif dan penelitian ini termasuk kedalam penelitian korelasi. Penelitian ini menggunakan metode survei dengan metode probability sampling, dengan jumlah 100 responden yang pernah mengunjungi Desa Rancakalong. Penelitian ini menghasilkan jawaban bahwa word of mouth promotion berperan terhadap keputusan berkunjung wisatawan dan media efisien dalam pelaksanaan word of mouth promotion terhadap keputusan berkunjung. Dan wisatawan pun setuju akan banyaknya wisatawan yang berkunjung pada saat digelar event di Desa Rancakalong. Kata Kunci : Word of Mouth, Keputusan Berkunjung, Promosi, Desa Rancakalong   THE ROLE OF WORD OF MOUTH ON THE DECISION TO VISIT TO TOURIST TO RANCAKALONG VILLAGE Ghaisani Shabrina Badzlin ABSTRACT Word of mouth is a type of promotion that can be carried out by every industry and every background, by doing promotion, it will make visitors interested and make a decision to visist if the informant conveys it attractively to the listeners. Word of mouth has five indicators, which are talkers, topics, tools, talkingpart, and tracking. The study analyzed word of mouth promotion as a variable X with visiting decisions as variable Y. This study aims to describe and detail the role of word of mouth promotion on the decision to visit tourism to Rancakalong Village. The type of research used is quantitative research with a descriptuve approach and this research is included in corralation research. This research uses a survey method with probability sampling method, with a total of 100 respondents who have visited Rancakalong Village. This study found that word of mouth promotion has a role in tourist visiting decisions and the media is efficient in implementing word of mouth promotion on visiting decisions. And tourists also agree that many tourists visit when an event is held in Rancakalong Village. Keywords : Word of Mouth, Visiting Decision, Promotion, Rancakalong Village

Item Type:	Thesis (S1)
Additional Information:	Gilang Pratama Putra 6786959 Dally Nur Arif 6745748
Uncontrolled Keywords:	Kata Kunci : Word of Mouth, Keputusan Berkunjung, Promosi, Desa Rancakalong Keywords : Word of Mouth, Visiting Decision, Promotion, Rancakalong Village
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Sumedang > S1 Industri Pariwisata
Depositing User:	Ghaisani Shbarina Badzlin
Date Deposited:	18 Sep 2024 01:25
Last Modified:	18 Sep 2024 01:25
URI:	http://repository.upi.edu/id/eprint/120600

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