EFEK MEDIASI EKSPEKTASI HASIL DAN EFIKASI DIRI DALAM PENGARUH PENGALAMAN SEBELUMNYA TERHADAP INTENSI KEWIRAUSAHAAN SOSIAL: Survei pada Pelaku Ekonomi Kreatif Kota Bandung

Muhammad Iqbal Rezky, - (2024) EFEK MEDIASI EKSPEKTASI HASIL DAN EFIKASI DIRI DALAM PENGARUH PENGALAMAN SEBELUMNYA TERHADAP INTENSI KEWIRAUSAHAAN SOSIAL: Survei pada Pelaku Ekonomi Kreatif Kota Bandung. S2 thesis, Universitas Pendidikan Indonesia.

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Abstract

Social Entrepreneurial Intentions (SEI) merujuk pada keadaan mental seseorang, dimana ia memiliki keinginan dalam menciptakan sebuah usaha sosial. Terdapat peningkatan perhatian terhadap kewirausahaan sosial, namun studi tentang prediksi niat menjadi wirausahawan sosial masih terbatas. Melalui pendekatan Social Cognitive Career Theory – SCCT sebagai kerangka teoretis, penelitian ini bertujuan untuk memprediksi hubungan antar anteseden social entrepreneurial intention seperti prior experience, self-efficacy, dan outcome expectation. Metode Penelitian menggunakan pendekatan kuantitatif dengan metode Survei Eksplanatori, penelitian ini mengumpulkan data melalui kuesioner dari 290 pelaku ekonomi kreatif di Kota Bandung, data kemudian dianalisis menggunakan teknik SEM-PLS. Berdasarkan hasil penelitian menunjukkan bahwa 1) pelaku ekonomi kreatif di Kota Bandung memiliki tingkat Prior Experience yang sedang, tingkat outcome expectation berada pada kategori tinggi, tingkat self-efficacy berada pada kategori tinggi, tingkat social entrepreneurial intention berada pada kategori yang tinggi; 2). Terdapat pengaruh positif dan signifikan self-efficacy terhadap social entrepreneurial intention; 3) Terdapat pengaruh positif dan signifikan outcome expectation terhadap social entrepreneurial intention; 4). Terdapat pengaruh positif dan signifikan prior experience terhadap social entrepreneurial intention; 5). Terdapat pengaruh positif dan signifikan prior experience terhadap social entrepreneurial intention dimediasi oleh self-efficacy; 6). Terdapat pengaruh positif dan signifikan prior experience terhadap social entrepreneurial intention dimediasi oleh outcome expectation. Adapun saran dalam penelitian ini adalah pada variabel prior experience pelaku ekonomi kreatif harus meningkatkan pengalaman berkerja dengan masalah sosial, pada variabel outcome expectation meningkatkan harapan terhadap kepuasan pribadi atau personal reward, pada variabel self-efficacy meningkatkan keyakinan dalam kontribusi memecahkan masalah masyarakat, dan pada variabel social entrepreneurial intention meningkatkan preferences. Implikasi praktis dalam penelitian ini yaitu menciptakan ekosistem kewirausahaan sosial yang baik bagi pelaku ekonomi kreatif, sebagai strategi dalam meningkatkan minat berwirausaha sosial pada kalangan pelaku ekonomi kreatif Kota Bandung. Social Entrepreneurial Intentions (SEI) refer to an individual's mental state, where they have a desire to create a social enterprise. There is increasing attention towards social entrepreneurship, but studies on predicting the intention to become a social entrepreneur are still limited. Using the Social Cognitive Career Theory (SCCT) as a theoretical framework, this research aims to predict the relationships between antecedents of social entrepreneurial intention, such as prior experience, self-efficacy, and outcome expectation. This study employs a quantitative approach with an explanatory survey method, collecting data through questionnaires from 290 creative economy actors in Bandung City. The data were then analyzed using the SEM-PLS technique. The research results show that: 1) creative economic actors in Bandung City have a moderate level of Prior Experience, the level of outcome expectation is in the high category, the level of self-efficacy is in the high category, the level of social entrepreneurial intention is in the high category; 2) There is a positive and significant influence of self-efficacy on social entrepreneurial intention; 3) There is a positive and significant influence of outcome expectation on social entrepreneurial intention; 4) There is a positive and significant influence of prior experience on social entrepreneurial intention; 5) There is a positive and significant influence of prior experience on social entrepreneurial intention mediated by self-efficacy; 6) There is a positive and significant influence of prior experience on social entrepreneurial intention mediated by outcome expectation. The suggestions from this study are as follows: for the variable prior experience, creative economy actors should increase their experience in dealing with social issues; for the variable outcome expectation, they should enhance their expectations for personal satisfaction or reward; for the variable self-efficacy, they should strengthen their belief in contributing to solving community problems; and for the variable social entrepreneurial intention, they should increase their preferences. The practical implications of this research include creating a supportive social entrepreneurship ecosystem for creative economy actors, as a strategy to increase social entrepreneurial interest among creative economy actors in Bandung City.

Item Type: Thesis (S2)
Additional Information: https://scholar.google.com/citations?hl=en&user=Js6GzXYAAAAJ ID SINTA Dosen Pembimbing Janah Sojanah: 5994617 Rasto: 5993224
Uncontrolled Keywords: Outcome Expectations, Prior Experience, Social Cognitive Career Theory, Self- Efficacy, Social Entrepreneurial Intention. Outcome Expectations, Prior Experience, Social Cognitive Career Theory, Self- Efficacy, Social Entrepreneurial Intention.
Subjects: H Social Sciences > HB Economic Theory
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > S2 Pendidikan Ekonomi
Depositing User: Muhammad Iqbal Rezky
Date Deposited: 13 Aug 2024 09:14
Last Modified: 13 Aug 2024 09:14
URI: http://repository.upi.edu/id/eprint/120194

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