Shilvi Novianti, - (2024) PENGARUH KUALITAS SERVICESCAPE TERHADAP BEHAVIOAL INTENTION MELALUI KEPUASAN TAMU CAPSULE HOTEL DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Capsule hotel merupakan salah satu alternatif akomodasi bagi wisatawan. Namun, terdapat hal yang perlu diperhatikan yaitu ukuran hotel yang minimalis sehingga dapat menimbulkan kecemasan sehingga perlu untuk memberikan kenyamanan pada tamu. Tujuan penelitian ini untuk mengetahui pengaruh langsung kualitas servicescape terhadap behavioral intention dan pengaruh tidak langsung kualitas servicescape terhadap behavioral intention melalui kepuasan tamu. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis deskriptif dan analisis jalur (path analysis) sebagai teknik analisis data. Jumlah sampel dalam penelitian ini adalah 155 responden yang pernah menginap di capsule hotel yang ada di Kota Bandung. Hasil temuan dari penelitian ini adalah (1) Kualitas servicescape berpengaruh positif dan signifikan secara langsung terhadap behavioral intention, (2) kualitas servicescape berpengaruh tidak langsung secara positif dan signifikan terhadap behavioral intention melalui kepuasan tamu, dan (3) Pengaruh kualitas servicescape secara tidak langsung terhadap behavioral intention lebih signifikan daripada pengaruh langsung kualitas servicescape terhadap behavioral intention. Capsule hotels represent an alternative accommodation option for tourists. However, the minimalistic design of these hotels can potentially cause anxiety among guests, thus necessitating efforts to ensure their comfort. This study aims to examine the direct impact of servicescape quality on behavioral intention and the indirect impact of servicescape quality on behavioral intention through guest satisfaction. A quantitative approach was employed, utilizing descriptive analysis and path analysis as the data analysis techniques. The sample size for this study comprised 155 respondents who had previously stayed at capsule hotels in Bandung. The findings of this study indicate that: (1) servicescape quality has a positive and significant direct effect on behavioral intention, (2) servicescape quality has a positive and significant indirect effect on behavioral intention through guest satisfaction, and (3) the indirect effect of servicescape quality on behavioral intention is more significant than the direct effect.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en ID Sinta Dosen Pembimbing Erry Sukriah: 6721572 Gilang Nur Rahman: - |
| Uncontrolled Keywords: | Servicescape, Behavioral Intention, Kepuasan Tamu, Capsule Hotel Servicescape, Behavioral Intention, Guest Satisfaction, Capsule Hotel |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Shilvi Novianti |
| Date Deposited: | 13 Aug 2024 09:16 |
| Last Modified: | 13 Aug 2024 09:16 |
| URI: | http://repository.upi.edu/id/eprint/120177 |
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