Yullia Devi Lestari, - (2024) PENGARUH DINING EXPERIENCE TERHADAP PERSEPSI KONSUMEN DI RESTORAN KOBE TEPANYAKI CHINESE & JAPANESE FOOD BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Dining experience merupakan perasaan yang membekas dan meninggalkan kenangan yang dirasakan seseorang pada saat menikmati makanan. Persepsi konsumen merupakan pengalaman yang dirasakan individu dalam suatu proses baik mengatur, memilih, hingga menafsirkan informasi dalam menanggapi produk. Tujuan dari penelitian ini adalah untuk mengetahui aspek yang berpengaruh pada dining experience terhadap persepsi konsumen di Restoran Kobe Tepanyaki Chinese & Japanese Food Bandung. Penelitian ini menggunakan pendekatan kuantitatif. Terdiri dari dua variabel yaitu variabel independen yaitu Dining Experience (X) yang terdiri dari food quality, food service, dan physical environment). dan variabel dependen yaitu persepsi konsumen (Y). Data primer diperoleh dari hasil observasi dan wawancara atau penyebaran kuesioner kepada 100 konsumen dari Restoran Kobe Tepanyaki Chinese & Japanese Food Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif verifikatif. Teknik pengolahan data yang digunakan yaitu uji validitas dan reliabilitas, uji asumsi klasik (uji normalitas, uji multikolinearitas, uji linearitas, uji heteroskedastisitas), uji regresi linear berganda, uji koefisien korelasi dan determinasi, uji hipotesis (uji f (simultan) dan uji t (parsial)). Hasil penelitian menunjukkan bahwa dining experience berpengaruh secara simultan dan signifikan terhadap persepsi konsumen di Restoran Kobe Tepanyaki Japanese & Chinese Food Bandung. Hasil nilai R Square sebesar 0.377 atau 37.7% yang mana termasuk dalam kategori lemah, maka terdapat sebesar 62.3% variabel lain yang mempengaruhi persepsi konsumen yang tidak diteliti oleh penulis di Restoran Kobe Tepanyaki Japanese & Chinese Food Bandung. Dining experience is an imprinted feeling and leaves memories that a person feels when enjoying food. Consumer perception is the experience felt by individuals in a process of both organizing, selecting, and interpreting information in responding to products. The purpose of this study was to determine the aspects that influence the dining experience on consumer perceptions at Kobe Tepanyaki Chinese & Japanese Food Restaurant Bandung. This research uses a quantitative approach. Consists of two variables, namely the independent variable, namely Dining Experience (X) which consists of food quality, food service, and physical environment). and the dependent variable is consumer perception (Y). Primary data was obtained from observations and interviews or distributing questionnaires to 100 consumers from Kobe Tepanyaki Chinese & Japanese Food Restaurant Bandung. The research method used in this research is descriptive verification method. The data processing techniques used are validity and reliability tests, classical assumption tests (normality test, multicollinearity test, linearity test, heteroscedasticity test), multiple linear regression tests, correlation and determination coefficient tests, hypothesis testing (f test (simultaneous) and t test (partial)). The results showed that dining experience simultaneously and significantly influenced consumer perceptions at Kobe Tepanyaki Japanese & Chinese Food Restaurant Bandung. The result of the R Square value is 0.377 or 37.7% which is included in the weak category, so there are 62.3% other variables that affect consumer perceptions that are not examined by the author at Kobe Tepanyaki Japanese & Chinese Food Restaurant Bandung.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing: CARIA NINGSIH 6039392 RISYA LADIVA BRIDHA 6768380 |
| Uncontrolled Keywords: | dining experience, kepuasan konsumen, restoran dining experience, customer perception, restaurant |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Industri Katering |
| Depositing User: | Yullia Devi Lestari |
| Date Deposited: | 27 Aug 2024 08:57 |
| Last Modified: | 27 Aug 2024 08:57 |
| URI: | http://repository.upi.edu/id/eprint/119741 |
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