Myeisha Humaira Fauziah, - (2024) PERANCANGAN ANTARMUKA APLIKASI EDUKASI BISNIS DENGAN PENDEKATAN DESIGN THINKING. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Di era digital sekarang teknologi sangat berperan aktif dalam hampir semua kegiatan manusia. Termasuk kegiatan bisnis, sekarang seorang pengusaha dituntut untuk bisa memanfaatkan teknologi untuk mempertahankan bisnisnya. Salah satu tipe usaha yang paling membutuhkan perubahan digitalisasi adalah UMKM (Usaha Mikro Kecil dan Menengah). Karena masih banyak UMKM tidak bisa beralih ke digitalisasi, salah satu cara untuk membantu meningkatkan perubahan UMKM ke dunia digital adalah dengan mendorong pelaku UMKM untuk mengikuti pelatihan bisnis atau kelas bisnis agar mereka mendapatkan pengetahuan untuk mengembangkan bisnisnya ke arah dunia digital. Maka dari itu dirancanglah antarmuka aplikasi edukasi bisnis untuk memahami lebih baik permasalahan dan kebutuhan pengguna. Penelitian ini menggunakan metode design thinking dan Single Ease Question (SEQ) didapatkan hasil akhir yaitu 9 (dari 10 poin) yang menunjukkan bahwa desain aplikasi sudah baik dan user-friendly.-----In today's digital era, technology plays an active role in almost all human activities. Including business activities, now an entrepreneur is required to be able to utilize technology to maintain his business. One type of business that most needs digitalization changes is MSMEs (Micro, Small and Medium Enterprises). Because there are still many MSMEs that have not been able to switch to digitalization, one way to help increase MSMEs' change to the digital world is to encourage MSMEs to take business training or business classes so that they gain knowledge to develop their business towards the digital world. Therefore, the business education application interface was designed to better understand user problems and needs. This research used the design thinking method and Single Ease Question (SEQ), with the final result being 9 (out of 10 points) which shows that the application design is good and user-friendly.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?user=Hs4WSvgAAAAJ&hl=id&oi=ao SINTA ID Rian Andrian : 6681695 SINTA ID Liptia Venica: 6779029 |
| Uncontrolled Keywords: | Design Thinking, Digitalisasi UMKM, Edukasi Bisnis, Perancangan Antarmuka, Single Ease Question. Business Education, Design Thinking, Digitalization of MSMEs, Interface Design, Single Ease Question |
| Subjects: | L Education > L Education (General) T Technology > T Technology (General) |
| Divisions: | UPI Kampus Purwakarta > S1 Pendidikan Sistem Teknologi dan Informasi |
| Depositing User: | Myeisha Humaira Fauziah |
| Date Deposited: | 15 Jul 2024 04:05 |
| Last Modified: | 15 Jul 2024 04:05 |
| URI: | http://repository.upi.edu/id/eprint/119042 |
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