Galuh Muyassar Alfarizi, - (2024) PENGARUH MEMORABLE TOURISM EXPERIENCE TERHADAP REVISIT INTENTION MELALUI TOURIST SATISFACTION: Survei pada Wisatawan Pineus Tilu Riverside Camping di Pangalengan Kabupaten Bandung. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Memorable Tourism Experience Terhadap Revisit Intention Melalui Tourist Satisfaction pada Wisatawan Pineus Tilu Riverside Camping di Kabupaten Bandung. Dalam penelitian ini menggunakan variabel bebas (X), variabel mediasi (Z) dan variabel terikat (Y). Variabel bebas yakni memorable tourism experience yang terdiri dari hedonism, novelty, involvement, local culture, refreshment, meaningfulness dan knowledge. Variabel mediasi yakni tourist satisfaction yang terdiri dari satisfaction with hedonism, satisfaction with novelty, satisfaction with involvement, satisfaction with local culture, satisfaction with refreshment, satisfaction with meaningfulness dan satisfaction with knowledge. Variabel terikat yakni revisit intention yang terdiri dari recommendation to others dan plan to revisit. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif. Data dalam penelitian menggunakan data primer dengan pengambilan sampel sebanyak 283 responden yaitu wisatawan yang sudah pernah mengunjungi Pineus Tilu Riverside Camping. Teknik analisis data yang digunakan adalah analisis data verifikasi atau SEM (Structural Equation Modelling) dengan menggunakan bantuan aplikasi SPSS 24 dan AMOS 24. Hasil penelitian menunjukan bahwa memorable tourism experience memberikan pengaruh secara positif dan signifikan pada revisit intention melalui tourist satisfaction di Pineus Tilu Riverside Camping sehingga peneliti merekomendasikan Pineus Tilu Riverside Camping untuk mempertahankan nilai-nilai yang diberikan pada aspek memorable tourism experience dan tourist satisfaction. This research aims to find out the influence of Memorable Tourism Experience on Revisit Intention through Tourist Satisfaction among Pineus Tilu Riverside Camping Tourists in Bandung Regency. In this research, the independent variable (X), the mediating variable (Z) and the dependent variable (Y) are used. The independent variable is memorable tourism experience which consists of hedonism, novelty, involvement, local culture, refreshment, meaningfulness and knowledge. The mediating variable is tourist satisfaction which consists of satisfaction with hedonism, satisfaction with novelty, satisfaction with involvement, satisfaction with local culture, satisfaction with refreshment, satisfaction with meaningfulness and satisfaction with knowledge. The dependent variable is revisit intention which consists of recommendation to others and plan to revisit. The type of research used is descriptive and verification. The data in the research used primary data with a sample of 283 respondents, namely tourists who had visited Pineus Tilu Riverside Camping. The data analysis technique used is verification data analysis or SEM (Structural Equation Modeling) using the SPSS 24 and AMOS 24 applications. The research results show that memorable tourism experiences have a positive and significant influence on revisit intention through tourist satisfaction at Pineus Tilu Riverside Camping So researchers recommend Pineus Tilu Riverside Camping to maintain the values given to the aspects of memorable tourism experience and tourist satisfaction.
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S_MPP_2008639_Title.pdf Download (762kB) |
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S_MPP_2008639_Chapter1.pdf Download (336kB) |
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S_MPP_2008639_Chapter2.pdf Restricted to Staf Perpustakaan Download (525kB) |
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S_MPP_2008639_Chapter3.pdf Download (796kB) |
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S_MPP_2008639_Appendix.pdf Restricted to Staf Perpustakaan Download (3MB) |
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing: OCE RIDWANUDIN: 6681229 YENI YUNIAWATI: 6146618 |
| Uncontrolled Keywords: | Memorable Tourism Experience, Tourist Satisfaction, Revisit Intention, Wisatawan Memorable Tourism Experience, Tourist Satisfaction, Revisit Intention, Tourist |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Galuh Muyassar Alfarizi |
| Date Deposited: | 14 Jun 2024 07:37 |
| Last Modified: | 14 Jun 2024 07:37 |
| URI: | http://repository.upi.edu/id/eprint/118313 |
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