PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP KEPUASAN MASYARAKAT: Studi Kasus di Hotel Bumi Sangkuriang

    Valdi Nadhif Lazuardias Salam, - (2023) PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP KEPUASAN MASYARAKAT: Studi Kasus di Hotel Bumi Sangkuriang. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Tujuan dari penelitian ini adalah untuk menganalisis pengaruh penerapan program csr dari industry per terhadap kepuasan masyarakat. Penelitian ini menganalisis pengaruh program csr terhadap kepuasan masyarakat terhadap csr tersebut. Metode penelitian yang digunakan adalah kuantitatif dengan menggunakan pendekatan deskriptif, lalu dianalisis menggunakan regresi linear sederhana dengan jumlah responden sebanyak 100 orang yang berusia di atas 17 tahun. Teknik sampling yang digunakan purposive sampling dengan populasi responden merupakan warga RW 05 dan RW 07 sebagai penerima CSR dari Hotel Bumi Sangkuriang. Skala likert digunakan untuk mengukur tingkat keberhasilan dari variabel X dan Y lalu data di proses menggunakan SPSS 23. Hasil penelitian ini menunjukan bahwa program CSR berpengaruh terhadap kepuasan masyarakat. Dalam rangka peningkatan pelaksanaan CSR, diperlukannya perhatian terkait keberlanjutan dari program CSR agar bisa dirasakan masyarakat dalam jangka panjang.

    This research aims to analyze the impact of implementing Corporate Social Responsibility (CSR) programs from industries on community satisfaction. It examines the influence of such programs on people's contentment. A quantitative method, using a descriptive approach, was applied to this study. The data was then analyzed using simple linear regression. The study involved 100 respondents over the age of 17. The purposive sampling technique was used, with the respondents being residents of RW 05 and RW 07 who received CSR benefits from the Bumi Sangkuriang Hotel. The Likert scale measures the success level of the variables. To enhance CSR implementation, considerations are needed regarding the suitability of CSR programs. This ensures their long-term beneficial effects on the community.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: Link Google Scholar: https://scholar.google.com/citations?user=UbUtj4gAAAAJ&hl=id&authuser=1 ID SINTA Dosen Pembimbing: Sri Marhanah: 5993537 Rosita: 5997470
    Uncontrolled Keywords: Corporate Social Responsibility, Kepuasan Masyarakat, Corporate Social Responisibility, Community Satisfaction
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Valdi nadhif lazuardias salam
    Date Deposited: 28 Mar 2024 06:35
    Last Modified: 28 Mar 2024 06:35
    URI: http://repository.upi.edu/id/eprint/116452

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